NYSE$UA
Under Armour · Q1 2025 earnings
Q1 2025 earnings · · Investor relations
Briefing
Under Armour's Q1 2025 results exceeded expectations, with progress in brand positioning and alignment, despite a revenue decrease.
Under Armour reported a 10% decrease in revenue to $1.2 billion for Q1 2025, but results were ahead of expectations. The company saw improvements in gross margin due to reduced discounting and lower product costs. A net loss of $305 million was reported, influenced by a litigation reserve, while adjusted net income was $4 million.
- Revenue decreased by 10% to $1.2 billion, with North America down 14% and international down 2%.
- Gross margin increased by 110 basis points to 47.5% due to lower discounting and product costs.
- Net loss was $305 million, or $0.70 per share, while adjusted net income was $4 million, or $0.01 per share.
- The company repurchased $40 million of Class C common stock, with $460 million remaining under the share repurchase authorization.
Headline financials
Revenue & EPS history
Under Armour · Revenue · Quarterly
$1.18B
Revenue by segment
Under Armour · $1.57B total across 3 segments · Q2 2024
- Apparel$1.1B+5.9%70.3%
- Footwear$351M-6.6%22.4%
- Accessories$114M+2.6%7.3%
Forward guidance
Under Armour provided its fiscal year 2025 outlook, anticipating a low double-digit percentage decrease in revenue. Gross margin is expected to increase by 75 to 100 basis points. Operating loss is projected to be $194 to $214 million, with an adjusted operating income of $140 to $160 million. Diluted loss per share is expected to be between $0.53 and $0.56, while adjusted diluted earnings per share are expected to be between $0.19 and $0.22. Capital expenditures are estimated to be $200 to $220 million.
Tailwinds
- Gross margin is expected to be up 75 to 100 basis points compared to the prior year, driven by a material reduction in promotional and discounting activities in the company’s direct-to-consumer business and product costing benefits.
- Adjusted operating income is expected to be $140 to $160 million versus the previous expectation of $130 to $150 million.
- Adjusted diluted earnings per share are expected to be between $0.19 and $0.22.
- Revenue decline in North America is expected to be 14 to 16 percent, an improvement from the previously expected 15 to 17 percent decline.
- Capital expenditures are expected to be between $200 to $220 million.
Headwinds
- Revenue is expected to be down at a low double-digit percentage rate.
- North America revenue is expected to decline by 14 to 16 percent.
- International business is expected to see a low-single-digit percent decline.
- EMEA is expected to be flat, offset by a high-single digit decline in Asia-Pacific due to developing macroeconomic pressures.
- Selling, general and administrative expenses are expected to be up at a mid-to-high-single digit percent rate due to litigation expenses.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 18 quarterly earnings reports · overlaid with Q1 2025
-0.5%
Avg return
Earnings day
-2.7%
Avg return
5 days after
-2.0%
Avg return
30 days after
54%
22 / 41 earnings
Positive
+24.6%
Q4 2015
Best reaction
-27.8%
Q1 2022
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q1 2026 | — | — | — | |
| Q4 2026 | -16.8% | -15.0% | -1.2% | |
| Q3 2026 | +19.3% | +9.8% | +4.2% | |
| Q2 2026 | -1.1% | +0.7% | -1.6% | |
| Q4 2025 | +1.7% | +7.8% | +9.2% | |
| Q3 2025 | -4.6% | -10.3% | -12.7% | |
| Q2 2025 | +8.7% | +6.8% | +12.3% | |
| Q1 2025 | +22.3% | +24.7% | +19.6% | |
| Q4 2024 | -0.5% | -0.6% | -2.0% | |
| Q3 2024 | +4.8% | +3.2% | +7.5% | |
| Q2 2024 | +1.0% | -1.8% | +19.0% | |
| Q1 2024 | +1.3% | +1.3% | -6.4% | |
| Q4 2023 | -10.1% | -10.6% | -11.6% | |
| Q3 2023 | -10.9% | -12.4% | -27.2% | |
| Q2 2023 | +16.0% | +12.5% | +42.1% | |
| Q1 2023 | +1.2% | +5.6% | -10.2% | |
| Q1 2022 | -27.8% | -30.9% | -24.2% | |
| Q4 2021 | -12.8% | -12.7% | -19.2% | |
| Q3 2021 | +18.2% | +12.1% | +4.9% | |
| Q2 2021 | +13.3% | +16.9% | +11.6% | |
| Q1 2021 | +6.3% | +1.8% | -4.1% | |
| Q4 2020 | +9.5% | +7.4% | +10.9% | |
| Q3 2020 | +6.1% | +6.1% | +22.2% | |
| Q2 2020 | -13.7% | -7.3% | -10.2% | |
| Q1 2020 | -14.1% | -22.7% | +5.4% | |
| Q4 2019 | -14.9% | -14.9% | -51.8% | |
| Q3 2019 | -13.7% | -16.0% | -10.0% | |
| Q2 2019 | -16.6% | -21.3% | -30.5% | |
| Q1 2019 | +2.8% | -0.9% | +2.8% | |
| Q4 2018 | +3.8% | -0.6% | +3.9% | |
| Q3 2018 | +18.0% | +27.4% | +29.4% | |
| Q2 2018 | -2.3% | -5.1% | -0.2% | |
| Q1 2018 | +6.6% | +2.5% | +23.3% | |
| Q4 2017 | +22.5% | +19.7% | +4.9% | |
| Q3 2017 | -23.4% | -28.2% | -19.1% | |
| Q2 2017 | -9.1% | -8.3% | -16.6% | |
| Q1 2017 | +7.0% | +3.3% | -0.4% | |
| Q4 2016 | -25.1% | -27.5% | -24.4% | |
| Q3 2016 | -16.1% | -21.2% | -27.3% | |
| Q2 2016 | -8.9% | -7.9% | -1.3% | |
| Q1 2016 | +6.9% | — | — | |
| Q4 2015 | +24.6% | — | — | |
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