NASDAQ$MAT

Mattel Inc · Q4 2024 earnings

Q4 2024 earnings · · After market close · Investor relations

Briefing

Mattel reported strong operational excellence with topline growth in Q4 2024, achieving profitability, gross margin expansion, and strong free cash flow.

Mattel's Q4 2024 results showed a 2% increase in net sales, reaching $1,646 million. The company's gross margin improved to 50.7%, and operating income rose to $158 million. Earnings per share were reported at $0.42, with adjusted EPS at $0.35. Mattel is targeting $600 million of share repurchases in 2025.

  • Net sales increased by 2% as reported, and 3% in constant currency.
  • Gross margin increased to 50.7%, an increase of 190 basis points.
  • Operating income increased by $18 million to $158 million.
  • Adjusted Earnings per Share of $0.35 compared to $0.29 per share.

Headline financials

Total Revenue

$1.65B

Previous: $1.62B+1.6%
EPS (adj)

$0.35

Previous: $0.29+20.7%
Vehicles Gross Billings

$544M

Previous: $475M+14.5%
Dolls Gross Billings

$735M

Previous: $763M-3.7%
Infant, Toddler, and Preschool Gross Billings

$276M

Previous: $292M-5.5%
Action Figures, Building Sets, Games, and Other Gross Billings

$327M

Previous: $311M+5.2%
Total Gross Billings

$1.88B

No prior period
Barbie Gross Billings

$406M

Previous: $473M-14.2%
Hot Wheels Gross Billings

$481M

Previous: $418M+15.3%
Fisher-Price Gross Billings

$206M

Previous: $245M-16.0%
Adjusted Gross Margin

50.8%

No prior period
Adjusted Operating Income

$161M

No prior period
Adjusted EBITDA

$249M

No prior period
Net Income

$141M

Previous: $147M-4.3%
Operating Income

$158M

Previous: $140M+13.0%
Gross Profit

$836M

Previous: $790M+5.7%

Revenue & EPS history

Mattel · Revenue · Quarterly

$1.65B

Q4 2024+1.6%vs Q4 2023
Beat estimate in 8 of 15 quarters(53%)
ActualEstimate

Revenue by segment

Mattel · $1.88B total across 2 segments · Q3 2023

  • North America Net Sales
    $1.1B+10.2%
  • International Net Sales
    $772M+9.5%

Forward guidance

Mattel's full year 2025 guidance includes net sales growth of 2-3% in constant currency, comparable adjusted gross margin, adjusted operating income between $740 - $765 million, adjusted EPS between $1.66 - $1.72, and free cash flow of approximately $600 million.

Tailwinds

  • Net Sales (Constant Currency) +2% to 3%
  • Adjusted Gross Margin Comparable to 50.9%
  • Adjusted Operating Income $740 - $765 million
  • Adjusted Tax Rate 23% - 24%
  • Adjusted EPS $1.66 - $1.72

Headwinds

  • Guidance includes the anticipated impact of new U.S. tariffs on China, Mexico and Canada imports announced on February 1st.
  • We are operating in a macro-economic environment that may impact consumer demand.
  • The guidance considers what the company is aware of today, but remains subject to market volatility.
  • Unexpected disruptions including additional regulatory actions impacting international trade such as tariffs.
  • Other macroeconomic risks and uncertainties.

Historical earnings impact

How earnings announcements have historically affected this stock's price.

Avg. return before/after earnings

Based on 20 quarterly earnings reports · overlaid with Q4 2024

Historical avgQ4 2024

+0.5%

Avg return

Earnings day

+1.6%

Avg return

5 days after

+0.3%

Avg return

30 days after

58%

42 / 73 earnings

Positive

+21.9%

Q4 2018

Best reaction

-25.0%

Q4 2025

Worst reaction

Earnings price reactions
QuarterReport dateReaction (Day 0)+5 days+30 days
Q1 2026-0.9%-1.1%+0.3%
Q4 2025-25.0%-21.8%-23.7%
Q3 2025-2.8%+1.2%+5.4%
Q2 2025-0.5%-3.2%-3.0%
Q1 2025-0.6%+0.8%+20.5%
Q4 2024+15.3%+17.9%+16.2%
Q3 2024+2.5%+8.9%+3.2%
Q2 2024+1.3%+2.6%+2.9%
Q1 2024+3.0%-1.4%-5.9%
Q4 2023+1.9%+3.5%+6.9%
Q3 2023-8.1%-7.1%-7.1%
Q2 2023+0.3%+0.6%+3.3%
Q1 2023+7.4%+5.2%+6.9%
Q4 2022-11.8%-11.1%-19.5%
Q3 2022-2.3%-5.1%-8.0%
Q2 2022-4.5%-6.5%+3.0%
Q1 2022+11.6%+11.8%+11.8%
Q4 2021+11.8%+10.5%+3.3%
Q3 2021+2.9%+3.3%+13.9%
Q2 2021+3.6%+4.5%+4.7%
Q1 2021+1.0%+4.6%-3.5%
Q4 2020+0.1%+1.4%+13.8%
Q3 2020+13.7%+14.6%+20.8%
Q2 2020-0.2%-0.4%-1.9%
Q1 2020-1.0%+2.8%+18.1%
Q4 2019-3.9%-8.3%-43.1%
Q3 2019+16.7%+15.4%+14.7%
Q2 2019+13.5%+15.9%-24.4%
Q1 2019-3.2%-2.8%-12.8%
Q4 2018+21.9%+31.9%+16.0%
Q3 2018+0.1%+2.6%+0.0%
Q2 2018-5.3%-5.6%-6.6%
Q1 2018+5.1%+4.3%+13.0%
Q4 2017+4.4%+6.4%+4.6%
Q3 2017-9.4%-8.6%+19.8%
Q2 2017-6.1%-5.7%-21.3%
Q1 2017-13.2%-11.9%-11.8%
Q4 2016-16.7%-15.6%-17.4%
Q3 2016+5.7%+7.7%-0.6%
Q2 2016+1.1%+1.3%+1.5%
Q1 2016-8.2%
Q4 2015+10.4%
Q3 2015+6.1%
Q2 2015-5.0%
Q1 2015+5.4%
Q4 2014+3.8%
Q3 2014-5.8%
Q2 2014-7.3%
Q1 2014+0.3%
Q4 2013-16.2%
Q3 2013+2.1%
Q2 2013-5.9%
Q1 2013+2.3%
Q4 2012+3.1%
Q3 2012+5.6%
Q2 2012+10.3%
Q1 2012-6.8%
Q4 2011+0.5%
Q3 2011+4.4%
Q2 2011-0.7%
Q1 2011+1.1%
Q4 2010+0.2%
Q3 2010-0.7%
Q2 2010-1.1%
Q1 2009+1.6%
Q1 2010-2.2%
Q4 2007+1.3%
Q4 2009+1.3%
Q3 2008-0.3%
Q3 2009-0.3%
Q4 2008+1.8%
Q2 2008+1.8%
Q2 2009+1.8%

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