NASDAQ$CRCT

Cricut Inc · Q4 2025 earnings

Q4 2025 earnings · · After market close · Investor relations

Briefing

Cricut reported Q4 2025 revenue of $203.6M with net income of $7.8M and diluted EPS of $0.04.

Fourth-quarter revenue declined 3% to $203.6 million while platform revenue grew 6% to $83.9 million. Net income was $7.8 million (3.8% margin) versus $11.9 million a year ago; diluted EPS was $0.04. Full-year revenue was $708.8 million with net income of $76.7 million (+22%) and $200 million operating cash flow. Paid subscribers exceeded 3.09 million (+4%).

  • Q4 revenue $203.6M (-3%); platform revenue +6%.
  • FY25 net income $76.7M (+22%); FCF $200M.
  • Paid subscribers 3.09M; platform ARPU $55.77 (+5%).
  • Gross margin 47.4% in Q4; international revenue 28% of mix.
  • New machines and DTF service launched in 2026.

Headline financials

Total Revenue

$204M

Previous: $209M-2.7%
EPS (adj)

$0.04

Previous: $0.06-33.3%
Paid Subscribers

3.1M

Previous: 3.0M+4.5%
Gross Margin

47.4%

Previous: 44.9%+5.6%
Active Users

5.9M

Previous: 5.9M-0.4%
90-Day Engaged Users

3.7M

Previous: 3.8M-3.1%
Platform ARPU

$55.77

Previous: $53.12+5.0%
International Revenue Share

28.0%

Previous: 25.0%+12.0%
Net Income

$7.8M

Previous: $11.9M-34.5%
Operating Income

$13.9M

Previous: $13.9M+0.2%
Gross Profit

$96.4M

Previous: $94M+2.6%

Revenue & EPS history

Cricut · Revenue · Quarterly

$204M

Q4 2025-2.7%vs Q4 2024
Beat estimate in 5 of 15 quarters(33%)
ActualEstimate

Revenue by segment

Cricut · $49.5M total across 1 segment · Q3 2023

  • Platform
    $49.5M-5.5%

Forward guidance

Management expects quarterly profitability and positive operating cash flow in 2026 while investing in product-led growth; $41.3M remains on the buyback authorization.

Tailwinds

  • Full-year profitability and cash generation.
  • Subscriber and platform ARPU growth.
  • Debt-free balance sheet with $276M cash.

Headwinds

  • Q4 and FY25 revenue flat to down.
  • Product revenue -8% in Q4.
  • Engaged users down 3% YoY.

Historical earnings impact

How earnings announcements have historically affected this stock's price.

Avg. return before/after earnings

Based on 20 quarterly earnings reports · overlaid with Q4 2025

Historical avgQ4 2025

+2.2%

Avg return

Earnings day

+0.8%

Avg return

5 days after

+8.5%

Avg return

30 days after

52%

13 / 25 earnings

Positive

+46.9%

Q1 2024

Best reaction

-21.2%

Q3 2021

Worst reaction

Earnings price reactions
QuarterReport dateReaction (Day 0)+5 days+30 days
Q1 2026+1.4%+3.4%-1.0%
Q4 2025+4.6%-5.3%-7.4%
Q3 2025-5.2%-4.6%-0.8%
Q1 2025+20.2%+23.3%+26.6%
Q4 2024+4.2%+3.8%-6.4%
Q3 2024-12.6%-9.4%-12.4%
Q2 2024+11.1%+12.5%+4.0%
Q1 2024+46.9%+27.3%+21.7%
Q4 2023-3.1%-1.5%+0.8%
Q3 2023-9.2%-10.4%-18.5%
Q2 2023+6.3%+2.3%-5.9%
Q1 2023-9.2%-18.3%+39.0%
Q4 2022+10.3%+7.5%+20.5%
Q3 2022+12.3%+16.8%+11.3%
Q2 2022-2.5%-1.5%+5.1%
Q1 2022-15.1%-12.2%-33.6%
Q4 2019-21.1%-25.4%-3.7%
Q4 2021-17.1%-23.6%-4.3%
Q3 2020+8.7%+9.9%+0.8%
Q3 2021-21.2%-14.3%-20.6%
Q2 2020-18.4%-22.8%+1.2%
Q2 2021-15.5%-19.0%+4.5%
Q1 2020+26.0%+27.5%+64.2%
Q4 2020+26.0%+27.5%+64.2%
Q1 2021+26.0%+27.5%+64.2%
Q3 2019

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