NASDAQ$CRCT

Cricut Inc · Q1 2025 earnings

Q1 2025 earnings · · After market close · Investor relations

Briefing

Cricut reported Q1 2025, revenue of $162.6M, net income of $23.9M, diluted EPS of $0.11.

For Q1 2025, Cricut reported revenue of $162.6M, net income of $23.9M, diluted EPS was $0.11. The filing highlights segment performance, liquidity, and management commentary on the period.

  • Revenue $162.6M.
  • Net income $23.9M.
  • Diluted EPS $0.11.

Headline financials

Total Revenue

$163M

Previous: $167M-2.8%
EPS (adj)

$0.11

Previous: $0.09+22.2%
Paid Subscribers

3.0M

Previous: 2.8M+6.3%
Gross Margin

60.5%

Previous: 54.7%+10.6%
Active Users

5.9M

Previous: 6.0M-0.4%
90-Day Engaged Users

3.4M

Previous: 3.5M-4.4%
Platform ARPU

$53.10

Previous: $52.26+1.6%
International Revenue Share

22.0%

Previous: 19.0%+15.8%
Net Income

$23.9M

Previous: $19.6M+21.7%
Operating Income

$29.3M

Previous: $25.2M+16.4%
Gross Profit

$98.3M

Previous: $91.6M+7.4%

Revenue & EPS history

Cricut · Revenue · Quarterly

$163M

Q1 2025-2.8%vs Q1 2024
Beat estimate in 5 of 15 quarters(33%)
ActualEstimate

Revenue by segment

Cricut · $49.5M total across 1 segment · Q3 2023

  • Platform
    $49.5M-5.5%

Forward guidance

Management discusses operating priorities, capital allocation, and sector risks in the quarterly filing.

Tailwinds

  • Headline results and segment trends anchor the quarter.
  • Liquidity and balance-sheet capacity support operations.
  • Strategic initiatives outlined in MD&A.

Headwinds

  • Macro, rates, or input costs may pressure margins.
  • One-time items affect year-over-year comparability.
  • Execution risk on growth or restructuring plans.

Historical earnings impact

How earnings announcements have historically affected this stock's price.

Avg. return before/after earnings

Based on 20 quarterly earnings reports · overlaid with Q1 2025

Historical avgQ1 2025

+2.2%

Avg return

Earnings day

+0.8%

Avg return

5 days after

+8.5%

Avg return

30 days after

52%

13 / 25 earnings

Positive

+46.9%

Q1 2024

Best reaction

-21.2%

Q3 2021

Worst reaction

Earnings price reactions
QuarterReport dateReaction (Day 0)+5 days+30 days
Q1 2026+1.4%+3.4%-1.0%
Q4 2025+4.6%-5.3%-7.4%
Q3 2025-5.2%-4.6%-0.8%
Q1 2025+20.2%+23.3%+26.6%
Q4 2024+4.2%+3.8%-6.4%
Q3 2024-12.6%-9.4%-12.4%
Q2 2024+11.1%+12.5%+4.0%
Q1 2024+46.9%+27.3%+21.7%
Q4 2023-3.1%-1.5%+0.8%
Q3 2023-9.2%-10.4%-18.5%
Q2 2023+6.3%+2.3%-5.9%
Q1 2023-9.2%-18.3%+39.0%
Q4 2022+10.3%+7.5%+20.5%
Q3 2022+12.3%+16.8%+11.3%
Q2 2022-2.5%-1.5%+5.1%
Q1 2022-15.1%-12.2%-33.6%
Q4 2019-21.1%-25.4%-3.7%
Q4 2021-17.1%-23.6%-4.3%
Q3 2020+8.7%+9.9%+0.8%
Q3 2021-21.2%-14.3%-20.6%
Q2 2020-18.4%-22.8%+1.2%
Q2 2021-15.5%-19.0%+4.5%
Q1 2020+26.0%+27.5%+64.2%
Q4 2020+26.0%+27.5%+64.2%
Q1 2021+26.0%+27.5%+64.2%
Q3 2019

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