NASDAQ$CRCT
Cricut Inc · Q2 2025 earnings
Q2 2025 earnings · · After market close · Investor relations
Briefing
Cricut Inc reported Q2 2025 revenue of $172.1 million and net income of $24.5 million.
Cricut delivered 2% year-over-year revenue growth in Q2 2025, driven by a 4% increase in Platform revenue to $80.7 million and a 1% rise in Products revenue to $91.4 million. Gross profit improved 13% to $101.5 million, with operating income rising 14% to $30.1 million and net income increasing 24% to $24.5 million. The company ended the quarter with $298.1 million in cash and cash equivalents.
- Total revenue reached $172.1 million, up 2% from Q2 2024, with Platform revenue at $80.7 million (47% of total) and Products at $91.4 million.
- Gross margin expanded to 59%, supported by a 32% Products gross margin (up from 23%) and stable 89% Platform gross margin.
- Active Users stood at 5.9 million, with 3.5 million 90-Day Engaged Users and 3.0 million Paid Subscribers; Platform ARPU was $53.84.
- North America contributed $135.8 million (79%) of revenue while International grew 8% to $36.3 million.
Headline financials
Revenue & EPS history
Cricut · Revenue · Quarterly
$172M
Revenue by segment
Cricut · $172M total across 2 segments · Q2 2025
- Products$91.4M—53.1%
- Platform$80.7M—46.9%
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 19 quarterly earnings reports
+2.2%
Avg return
Earnings day
+0.8%
Avg return
5 days after
+8.5%
Avg return
30 days after
52%
13 / 25 earnings
Positive
+46.9%
Q1 2024
Best reaction
-21.2%
Q3 2021
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q2 2025 | — | — | — | |
| Q1 2026 | +1.4% | +3.4% | -1.0% | |
| Q4 2025 | +4.6% | -5.3% | -7.4% | |
| Q3 2025 | -5.2% | -4.6% | -0.8% | |
| Q1 2025 | +20.2% | +23.3% | +26.6% | |
| Q4 2024 | +4.2% | +3.8% | -6.4% | |
| Q3 2024 | -12.6% | -9.4% | -12.4% | |
| Q2 2024 | +11.1% | +12.5% | +4.0% | |
| Q1 2024 | +46.9% | +27.3% | +21.7% | |
| Q4 2023 | -3.1% | -1.5% | +0.8% | |
| Q3 2023 | -9.2% | -10.4% | -18.5% | |
| Q2 2023 | +6.3% | +2.3% | -5.9% | |
| Q1 2023 | -9.2% | -18.3% | +39.0% | |
| Q4 2022 | +10.3% | +7.5% | +20.5% | |
| Q3 2022 | +12.3% | +16.8% | +11.3% | |
| Q2 2022 | -2.5% | -1.5% | +5.1% | |
| Q1 2022 | -15.1% | -12.2% | -33.6% | |
| Q4 2019 | -21.1% | -25.4% | -3.7% | |
| Q4 2021 | -17.1% | -23.6% | -4.3% | |
| Q3 2020 | +8.7% | +9.9% | +0.8% | |
| Q3 2021 | -21.2% | -14.3% | -20.6% | |
| Q2 2020 | -18.4% | -22.8% | +1.2% | |
| Q2 2021 | -15.5% | -19.0% | +4.5% | |
| Q1 2020 | +26.0% | +27.5% | +64.2% | |
| Q4 2020 | +26.0% | +27.5% | +64.2% | |
| Q1 2021 | +26.0% | +27.5% | +64.2% | |
| Q3 2019 | — | — | — |
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