NASDAQ$CRCT

Cricut Inc · Q2 2021 earnings

Q2 2021 earnings · · Investor relations

Briefing

Cricut's Q2 2021 performance was driven by new users and strong engagement, resulting in revenue growth and profitability.

Cricut, Inc. reported a strong second quarter with a 42% increase in revenue compared to Q2 2020. The company saw growth in users and paid subscribers, and achieved its tenth consecutive quarter of profitability.

  • Revenue increased by 42% compared to Q2 2020.
  • Total users climbed to 5.4 million.
  • Paid subscribers grew by 77% compared to Q2 2020, reaching 1.8 million.
  • The company delivered its 10th consecutive quarter of profitability with a net income of $49.1 million.

Headline financials

Total Revenue

$334M

Previous: $235M+42.1%
EPS (adj)

$0.22

Previous: $0.23-4.0%
Paid Subscribers

1.8M

Previous: 996.0K+77.2%
Gross Margin

39.0%

Previous: 31.1%+25.4%
International Revenue Share

8.5%

Previous: 4.3%+97.7%
Free Cash Flow

$49.1M

No prior period
Net Income

$49.1M

Previous: $34.9M+40.8%
Operating Income

$64.2M

Previous: $45.8M+40.2%
Gross Profit

$130M

Previous: $73.3M+77.7%
Cash & Equivalents

$314M

Previous: $73.2M+328.8%
Total Assets

$974M

No prior period
Stock-Based Comp

$8.11M

Previous: $1.33M+510.7%

Revenue & EPS history

Cricut · Revenue · Quarterly

$334M

Q2 2021+42.1%vs Q2 2020
Beat estimate in 4 of 10 quarters(40%)
ActualEstimate

Revenue by segment

Cricut · $49.5M total across 1 segment · Q3 2023

  • Platform
    $49.5M-5.5%

Forward guidance

The large pull forward of users from 2020 and the first half of 2021 provide a powerful flywheel effect to our business with long-term monetization opportunities.

Historical earnings impact

How earnings announcements have historically affected this stock's price.

Avg. return before/after earnings

Based on 20 quarterly earnings reports · overlaid with Q2 2021

Historical avgQ2 2021

+2.2%

Avg return

Earnings day

+0.8%

Avg return

5 days after

+8.5%

Avg return

30 days after

52%

13 / 25 earnings

Positive

+46.9%

Q1 2024

Best reaction

-21.2%

Q3 2021

Worst reaction

Earnings price reactions
QuarterReport dateReaction (Day 0)+5 days+30 days
Q1 2026+1.4%+3.4%-1.0%
Q4 2025+4.6%-5.3%-7.4%
Q3 2025-5.2%-4.6%-0.8%
Q1 2025+20.2%+23.3%+26.6%
Q4 2024+4.2%+3.8%-6.4%
Q3 2024-12.6%-9.4%-12.4%
Q2 2024+11.1%+12.5%+4.0%
Q1 2024+46.9%+27.3%+21.7%
Q4 2023-3.1%-1.5%+0.8%
Q3 2023-9.2%-10.4%-18.5%
Q2 2023+6.3%+2.3%-5.9%
Q1 2023-9.2%-18.3%+39.0%
Q4 2022+10.3%+7.5%+20.5%
Q3 2022+12.3%+16.8%+11.3%
Q2 2022-2.5%-1.5%+5.1%
Q1 2022-15.1%-12.2%-33.6%
Q4 2019-21.1%-25.4%-3.7%
Q4 2021-17.1%-23.6%-4.3%
Q3 2020+8.7%+9.9%+0.8%
Q3 2021-21.2%-14.3%-20.6%
Q2 2020-18.4%-22.8%+1.2%
Q2 2021-15.5%-19.0%+4.5%
Q1 2020+26.0%+27.5%+64.2%
Q4 2020+26.0%+27.5%+64.2%
Q1 2021+26.0%+27.5%+64.2%
Q3 2019

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