NASDAQ$CRCT
Cricut Inc · Q1 2021 earnings
Q1 2021 earnings · · Investor relations
Briefing
Cricut experienced revenue growth of 125.3% and achieved its ninth consecutive quarter of profitability.
Cricut reported strong first-quarter results with revenue growth of 125.3% compared to Q1 2020. The company added over 600,000 users in the last three months, bringing the total user base to 4.9 million. Paid subscribers more than doubled to 1.6 million, and the company delivered its ninth consecutive quarter of profitability with a net income of $49.4 million.
- Revenue increased by 125.3% compared to Q1 2020.
- Total users climbed to 4.9 million.
- Paid subscribers more than doubled compared to Q1 2020, reaching 1.6 million.
- Delivered the 9th consecutive quarter of profitability with net income of $49.4M.
Headline financials
Revenue & EPS history
Cricut · Revenue · Quarterly
$324M
Revenue by segment
Cricut · $278M total across 2 segments · Q1 2021
- Platform$141M+148.4%50.9%
- Products$136M+101.6%49.1%
Forward guidance
This press release contains forward-looking statements that are subject to risks and uncertainties. The forward-looking statements included in this press release are only made as of the date indicated on the relevant materials and are based on our estimates and opinions at the time the statements are made. We disclaim any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances or changes in opinion, except as required by law.
Tailwinds
- Ability to attract and engage with our users
- Sales and marketing risks, including our dependence on sales to brick-and-mortar and online retail partners and our need to continue to grow online sales
- Risks relating to the complexity of our business, which includes connected machines, custom tools, hundreds of materials, design apps, e-commerce software, subscriptions, content, international production, direct sales and retail distribution
- International risks, including regulation and tariffs that have materially increased our costs and the potential for further trade barriers or disruptions
- Strengthened the extensible Cricut platform with deeper integration between our software, materials, add-on accessories, and digital content. In the first quarter, we launched the new Cricut Mug Press machine accessory and its family of software upgrades, content, and add-on accessories and materials.
Headwinds
- Competitive risks
- Supply chain, manufacturing, distribution and fulfillment risks
- Risk related to product quality, safety and warranty claims and returns
- Risks related to the fluctuation of our quarterly results of operations and other operating metrics
- The impact of economic and geopolitical events, natural disasters and actual or threatened public health emergencies, such as the ongoing COVID-19 pandemic and any resulting economic slowdown, governmental action, stay-at-home order or other resulting interruption to our operations.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 20 quarterly earnings reports · overlaid with Q1 2021
+2.2%
Avg return
Earnings day
+0.8%
Avg return
5 days after
+8.5%
Avg return
30 days after
52%
13 / 25 earnings
Positive
+46.9%
Q1 2024
Best reaction
-21.2%
Q3 2021
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q1 2026 | +1.4% | +3.4% | -1.0% | |
| Q4 2025 | +4.6% | -5.3% | -7.4% | |
| Q3 2025 | -5.2% | -4.6% | -0.8% | |
| Q1 2025 | +20.2% | +23.3% | +26.6% | |
| Q4 2024 | +4.2% | +3.8% | -6.4% | |
| Q3 2024 | -12.6% | -9.4% | -12.4% | |
| Q2 2024 | +11.1% | +12.5% | +4.0% | |
| Q1 2024 | +46.9% | +27.3% | +21.7% | |
| Q4 2023 | -3.1% | -1.5% | +0.8% | |
| Q3 2023 | -9.2% | -10.4% | -18.5% | |
| Q2 2023 | +6.3% | +2.3% | -5.9% | |
| Q1 2023 | -9.2% | -18.3% | +39.0% | |
| Q4 2022 | +10.3% | +7.5% | +20.5% | |
| Q3 2022 | +12.3% | +16.8% | +11.3% | |
| Q2 2022 | -2.5% | -1.5% | +5.1% | |
| Q1 2022 | -15.1% | -12.2% | -33.6% | |
| Q4 2019 | -21.1% | -25.4% | -3.7% | |
| Q4 2021 | -17.1% | -23.6% | -4.3% | |
| Q3 2020 | +8.7% | +9.9% | +0.8% | |
| Q3 2021 | -21.2% | -14.3% | -20.6% | |
| Q2 2020 | -18.4% | -22.8% | +1.2% | |
| Q2 2021 | -15.5% | -19.0% | +4.5% | |
| Q1 2020 | +26.0% | +27.5% | +64.2% | |
| Q4 2020 | +26.0% | +27.5% | +64.2% | |
| Q1 2021 | +26.0% | +27.5% | +64.2% | |
| Q3 2019 | — | — | — |
Discussion
Share your read of this quarter. Sign-in carries your eToro identity.
Join the conversation
Sign in with eToro to post your read of this quarter and vote on others'.
Sign in with eToro