NASDAQ$CRCT

Cricut Inc · Q4 2024 earnings

Q4 2024 earnings · · After market close · Investor relations

Briefing

Cricut reported Q4 2024 revenue of $209.3M with net income of $11.9M.

Revenue was $209.3 million, down 9% year over year, as platform revenue rose 2% to $79.4 million. Net income was $11.9 million, or 5.7% of revenue.

  • Q4 revenue $209.3M; platform +2%.
  • Net income $11.9M; operating margin 6.6%.
  • International revenue 25% of total.
  • FY24 net income $62.8M on $712.5M sales.

Headline financials

Total Revenue

$209M

Previous: $231M-9.5%
EPS (adj)

$0.06

Previous: $0.05+20.0%
Paid Subscribers

3.0M

No prior period
Gross Margin

44.9%

Previous: 42.0%+6.9%
Active Users

5.9M

No prior period
90-Day Engaged Users

3.8M

No prior period
Platform ARPU

$53.12

No prior period
International Revenue Share

25.0%

No prior period
Net Income

$11.9M

Previous: $11.3M+5.3%
Operating Income

$13.9M

Previous: $16.5M-15.9%
Gross Profit

$94M

Previous: $97M-3.1%

Revenue & EPS history

Cricut · Revenue · Quarterly

$209M

Q4 2024-9.5%vs Q4 2023
Beat estimate in 5 of 15 quarters(33%)
ActualEstimate

Revenue by segment

Cricut · $49.5M total across 1 segment · Q3 2023

  • Platform
    $49.5M-5.5%

Forward guidance

Retail outlook focuses on traffic, promotions, and inventory.

Tailwinds

  • Brand and omni-channel initiatives.
  • Cost and working-capital discipline.

Headwinds

  • Consumer spending softness.
  • Competitive promotional pressure.

Historical earnings impact

How earnings announcements have historically affected this stock's price.

Avg. return before/after earnings

Based on 20 quarterly earnings reports · overlaid with Q4 2024

Historical avgQ4 2024

+2.2%

Avg return

Earnings day

+0.8%

Avg return

5 days after

+8.5%

Avg return

30 days after

52%

13 / 25 earnings

Positive

+46.9%

Q1 2024

Best reaction

-21.2%

Q3 2021

Worst reaction

Earnings price reactions
QuarterReport dateReaction (Day 0)+5 days+30 days
Q1 2026+1.4%+3.4%-1.0%
Q4 2025+4.6%-5.3%-7.4%
Q3 2025-5.2%-4.6%-0.8%
Q1 2025+20.2%+23.3%+26.6%
Q4 2024+4.2%+3.8%-6.4%
Q3 2024-12.6%-9.4%-12.4%
Q2 2024+11.1%+12.5%+4.0%
Q1 2024+46.9%+27.3%+21.7%
Q4 2023-3.1%-1.5%+0.8%
Q3 2023-9.2%-10.4%-18.5%
Q2 2023+6.3%+2.3%-5.9%
Q1 2023-9.2%-18.3%+39.0%
Q4 2022+10.3%+7.5%+20.5%
Q3 2022+12.3%+16.8%+11.3%
Q2 2022-2.5%-1.5%+5.1%
Q1 2022-15.1%-12.2%-33.6%
Q4 2019-21.1%-25.4%-3.7%
Q4 2021-17.1%-23.6%-4.3%
Q3 2020+8.7%+9.9%+0.8%
Q3 2021-21.2%-14.3%-20.6%
Q2 2020-18.4%-22.8%+1.2%
Q2 2021-15.5%-19.0%+4.5%
Q1 2020+26.0%+27.5%+64.2%
Q4 2020+26.0%+27.5%+64.2%
Q1 2021+26.0%+27.5%+64.2%
Q3 2019

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