NASDAQ$CRCT

Cricut Inc · Q2 2024 earnings

Q2 2024 earnings · · Investor relations

Briefing

Cricut reported strong Q2 profitability with revenue down 6% compared to Q2 2023.

Cricut reported Q2 2024 financial results with a revenue of $167.9 million, a decrease of 6% compared to Q2 2023. Despite the revenue decrease, the company achieved a net income of $19.8 million, up 23% year over year, marking the 22nd consecutive quarter of profitability. Paid subscribers increased by 3% to over 2.8 million.

  • Revenue was $167.9 million, down 6% from Q2 2023.
  • Net income was $19.8 million, up 23% from Q2 2023.
  • Paid subscribers increased 3% year over year to over 2.8 million.
  • Gross margin increased to 53.5%, up from 49.3% in Q2 2023.

Headline financials

Total Revenue

$168M

Previous: $178M-5.5%
EPS

$0.09

Previous: $0.07+28.6%
Paid Subscribers

2.8M

Previous: 2.7M+4.2%
Gross Margin

53.5%

Previous: 49.3%+8.5%
Active Users

5.9M

No prior period
90-Day Engaged Users

3.5M

No prior period
Platform ARPU

$52.61

No prior period
International Revenue Share

20.0%

Previous: 18.0%+11.1%
Capital Expenditures

-$4.85M

No prior period
Free Cash Flow

$19.8M

Previous: $16M+23.4%
Net Income

$19.8M

Previous: $16M+23.4%
Operating Income

$26.4M

Previous: $19.3M+37.3%
Gross Profit

$89.8M

Previous: $87.7M+2.5%
Cash & Equivalents

$196M

Previous: $286M-31.7%
Total Assets

$742M

Previous: $898M-17.4%
R&D Expense

$14.3M

No prior period
Stock-Based Comp

$10.6M

Previous: $11.9M-10.7%

Revenue & EPS history

Cricut · Revenue · Quarterly

$168M

Q2 2024-5.5%vs Q2 2023
Beat estimate in 5 of 15 quarters(33%)
ActualEstimate

Revenue by segment

Cricut · $49.5M total across 1 segment · Q3 2023

  • Platform
    $49.5M-5.5%

Forward guidance

Cricut remains committed to its long-term operating margin targets of 15-19%.

Historical earnings impact

How earnings announcements have historically affected this stock's price.

Avg. return before/after earnings

Based on 20 quarterly earnings reports · overlaid with Q2 2024

Historical avgQ2 2024

+2.2%

Avg return

Earnings day

+0.8%

Avg return

5 days after

+8.5%

Avg return

30 days after

52%

13 / 25 earnings

Positive

+46.9%

Q1 2024

Best reaction

-21.2%

Q3 2021

Worst reaction

Earnings price reactions
QuarterReport dateReaction (Day 0)+5 days+30 days
Q1 2026+1.4%+3.4%-1.0%
Q4 2025+4.6%-5.3%-7.4%
Q3 2025-5.2%-4.6%-0.8%
Q1 2025+20.2%+23.3%+26.6%
Q4 2024+4.2%+3.8%-6.4%
Q3 2024-12.6%-9.4%-12.4%
Q2 2024+11.1%+12.5%+4.0%
Q1 2024+46.9%+27.3%+21.7%
Q4 2023-3.1%-1.5%+0.8%
Q3 2023-9.2%-10.4%-18.5%
Q2 2023+6.3%+2.3%-5.9%
Q1 2023-9.2%-18.3%+39.0%
Q4 2022+10.3%+7.5%+20.5%
Q3 2022+12.3%+16.8%+11.3%
Q2 2022-2.5%-1.5%+5.1%
Q1 2022-15.1%-12.2%-33.6%
Q4 2019-21.1%-25.4%-3.7%
Q4 2021-17.1%-23.6%-4.3%
Q3 2020+8.7%+9.9%+0.8%
Q3 2021-21.2%-14.3%-20.6%
Q2 2020-18.4%-22.8%+1.2%
Q2 2021-15.5%-19.0%+4.5%
Q1 2020+26.0%+27.5%+64.2%
Q4 2020+26.0%+27.5%+64.2%
Q1 2021+26.0%+27.5%+64.2%
Q3 2019

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