NASDAQ$CRCT
Cricut Inc · Q2 2023 earnings
Q2 2023 earnings · · Investor relations
Briefing
Cricut reported financial results inline with expectations, launching innovations and demonstrating commitment to innovation.
Cricut, Inc. reported Q2 2023 revenue of $177.8 million, a 3% decrease compared to Q2 2022. Despite the revenue decline, subscriptions and machines revenue increased by 13% and 5% respectively. The company delivered its 18th consecutive quarter of profitability with a net income of $16.0 million.
- Total users grew to over 8.4 million, up 17% over Q2 2022.
- Paid subscribers reached over 2.7 million, up 15% over Q2 2022.
- Delivered 18th consecutive quarter of profitability with net income of $16.0 million.
- Subscriptions revenue and machines revenue growth increased year over year 13% and 5%, respectively.
Headline financials
Revenue & EPS history
Cricut · Revenue · Quarterly
$178M
Revenue by segment
Cricut · $102M total across 2 segments · Q2 2023
- Products$64.4M-20.2%63.3%
- Platform$37.3M+5.4%36.7%
Forward guidance
Cricut remains committed to its long-term operating margin targets of 15-19%. The company's proven model has demonstrated that when they operate at scale and drive top line growth, these margins are achievable.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 20 quarterly earnings reports · overlaid with Q2 2023
+2.2%
Avg return
Earnings day
+0.8%
Avg return
5 days after
+8.5%
Avg return
30 days after
52%
13 / 25 earnings
Positive
+46.9%
Q1 2024
Best reaction
-21.2%
Q3 2021
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q1 2026 | +1.4% | +3.4% | -1.0% | |
| Q4 2025 | +4.6% | -5.3% | -7.4% | |
| Q3 2025 | -5.2% | -4.6% | -0.8% | |
| Q1 2025 | +20.2% | +23.3% | +26.6% | |
| Q4 2024 | +4.2% | +3.8% | -6.4% | |
| Q3 2024 | -12.6% | -9.4% | -12.4% | |
| Q2 2024 | +11.1% | +12.5% | +4.0% | |
| Q1 2024 | +46.9% | +27.3% | +21.7% | |
| Q4 2023 | -3.1% | -1.5% | +0.8% | |
| Q3 2023 | -9.2% | -10.4% | -18.5% | |
| Q2 2023 | +6.3% | +2.3% | -5.9% | |
| Q1 2023 | -9.2% | -18.3% | +39.0% | |
| Q4 2022 | +10.3% | +7.5% | +20.5% | |
| Q3 2022 | +12.3% | +16.8% | +11.3% | |
| Q2 2022 | -2.5% | -1.5% | +5.1% | |
| Q1 2022 | -15.1% | -12.2% | -33.6% | |
| Q4 2019 | -21.1% | -25.4% | -3.7% | |
| Q4 2021 | -17.1% | -23.6% | -4.3% | |
| Q3 2020 | +8.7% | +9.9% | +0.8% | |
| Q3 2021 | -21.2% | -14.3% | -20.6% | |
| Q2 2020 | -18.4% | -22.8% | +1.2% | |
| Q2 2021 | -15.5% | -19.0% | +4.5% | |
| Q1 2020 | +26.0% | +27.5% | +64.2% | |
| Q4 2020 | +26.0% | +27.5% | +64.2% | |
| Q1 2021 | +26.0% | +27.5% | +64.2% | |
| Q3 2019 | — | — | — |
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