NASDAQ$CRCT
Cricut Inc · Q4 2022 earnings
Q4 2022 earnings · · Investor relations
Briefing
Cricut faced macroeconomic challenges and excess channel inventory, impacting revenue despite growth in users and paid subscribers.
Cricut reported a decrease in revenue for Q4 2022 compared to the previous year, with challenges in connected machine and accessories/materials revenue. However, subscriptions revenue increased, and the company maintained profitability. The total user base and paid subscribers continued to grow.
- Revenue decreased to $280.8 million compared to $387.8 million in Q4 2021.
- Subscriptions revenue increased to $71.1 million from $55.7 million in Q4 2021.
- Gross margin increased to 29.8% compared to 27.0% in Q4 2021.
- Diluted earnings per share was flat year over year at $0.05.
Headline financials
Revenue & EPS history
Cricut · Revenue · Quarterly
$281M
Revenue by segment
Cricut · $210M total across 2 segments · Q4 2022
- Products$107M-38.3%51.2%
- Platform$102M-35.3%48.8%
Forward guidance
Cricut will continue to take a conservative planning approach in 2023, while managing for small, incremental operating margin improvement and healthy cash flow.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 20 quarterly earnings reports · overlaid with Q4 2022
+2.2%
Avg return
Earnings day
+0.8%
Avg return
5 days after
+8.5%
Avg return
30 days after
52%
13 / 25 earnings
Positive
+46.9%
Q1 2024
Best reaction
-21.2%
Q3 2021
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q1 2026 | +1.4% | +3.4% | -1.0% | |
| Q4 2025 | +4.6% | -5.3% | -7.4% | |
| Q3 2025 | -5.2% | -4.6% | -0.8% | |
| Q1 2025 | +20.2% | +23.3% | +26.6% | |
| Q4 2024 | +4.2% | +3.8% | -6.4% | |
| Q3 2024 | -12.6% | -9.4% | -12.4% | |
| Q2 2024 | +11.1% | +12.5% | +4.0% | |
| Q1 2024 | +46.9% | +27.3% | +21.7% | |
| Q4 2023 | -3.1% | -1.5% | +0.8% | |
| Q3 2023 | -9.2% | -10.4% | -18.5% | |
| Q2 2023 | +6.3% | +2.3% | -5.9% | |
| Q1 2023 | -9.2% | -18.3% | +39.0% | |
| Q4 2022 | +10.3% | +7.5% | +20.5% | |
| Q3 2022 | +12.3% | +16.8% | +11.3% | |
| Q2 2022 | -2.5% | -1.5% | +5.1% | |
| Q1 2022 | -15.1% | -12.2% | -33.6% | |
| Q4 2019 | -21.1% | -25.4% | -3.7% | |
| Q4 2021 | -17.1% | -23.6% | -4.3% | |
| Q3 2020 | +8.7% | +9.9% | +0.8% | |
| Q3 2021 | -21.2% | -14.3% | -20.6% | |
| Q2 2020 | -18.4% | -22.8% | +1.2% | |
| Q2 2021 | -15.5% | -19.0% | +4.5% | |
| Q1 2020 | +26.0% | +27.5% | +64.2% | |
| Q4 2020 | +26.0% | +27.5% | +64.2% | |
| Q1 2021 | +26.0% | +27.5% | +64.2% | |
| Q3 2019 | — | — | — |
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