NYSE$HOG

Harley-Davidson Inc · Q1 2025 earnings

Q1 2025 earnings · · Before market open · Investor relations

Briefing

Harley-Davidson reported Q1 2025, revenue of $1.20B, net income of $130.8M, diluted EPS of $1.07.

For Q1 2025, Harley-Davidson reported revenue of $1.20B, net income of $130.8M, diluted EPS was $1.07. The filing highlights segment performance, liquidity, and management commentary on the period.

  • Revenue $1.20B.
  • Net income $130.8M.
  • Diluted EPS $1.07.

Headline financials

Total Revenue

$1.33B

Previous: $1.73B-23.1%
EPS (adj)

$1.07

Previous: $1.72-37.8%
US Wholesale Shipments

24.9K

No prior period
Worldwide Wholesale Shipments

38.6K

No prior period
Worldwide Retail Sales

31.0K

No prior period
North America Retail Sales

20.9K

No prior period
EMEA Retail Sales

5.2K

No prior period
Asia Pacific Retail Sales

4.4K

No prior period
Latin America Retail Sales

581

No prior period
LiveWire Unit Sales

33

No prior period
Capital Expenditures

-$30M

Previous: -$46.4M+35.3%
Net Income

$133M

Previous: $235M-43.3%
Operating Income

$160M

Previous: $263M-39.2%
Gross Profit

$315M

Previous: $706M-55.3%

Revenue & EPS history

Harley-Davidson · Revenue · Quarterly

$1.33B

Q1 2025-23.1%vs Q1 2024
Beat estimate in 12 of 15 quarters(80%)
ActualEstimate

Revenue by segment

Harley-Davidson · $2.96B total across 5 segments · Q3 2023

  • Parts & Accessories
    $1.85B+819.4%
  • Motorcycles
    $1.02B-9.8%
  • Apparel
    $49.3M-29.5%
  • Other HDMC
    $30.2M+37.1%
  • Licensing
    $9.59M-12.9%

Forward guidance

Management discusses operating priorities, capital allocation, and sector risks in the quarterly filing.

Tailwinds

  • Headline results and segment trends anchor the quarter.
  • Liquidity and balance-sheet capacity support operations.
  • Strategic initiatives outlined in MD&A.

Headwinds

  • Macro, rates, or input costs may pressure margins.
  • One-time items affect year-over-year comparability.
  • Execution risk on growth or restructuring plans.

Historical earnings impact

How earnings announcements have historically affected this stock's price.

Avg. return before/after earnings

Based on 20 quarterly earnings reports · overlaid with Q1 2025

Historical avgQ1 2025

+1.2%

Avg return

Earnings day

+1.5%

Avg return

5 days after

+1.6%

Avg return

30 days after

57%

41 / 72 earnings

Positive

+28.6%

Q1 2020

Best reaction

-17.8%

Q4 2020

Worst reaction

Earnings price reactions
QuarterReport dateReaction (Day 0)+5 days+30 days
Q1 2026+1.4%+9.4%+5.0%
Q4 2025+4.0%+1.4%-10.8%
Q3 2025-6.6%-5.6%-12.5%
Q1 2025+2.8%+4.0%+8.0%
Q4 2024-1.6%-3.9%-2.7%
Q3 2024-6.7%-4.4%-1.7%
Q2 2024+8.7%+13.3%+12.6%
Q1 2024-11.9%-12.8%-10.7%
Q4 2023+6.7%+6.5%+11.4%
Q3 2023-9.2%-6.8%+5.8%
Q2 2023+2.8%+2.3%-11.0%
Q1 2023+0.5%-1.3%-10.7%
Q4 2022+9.8%+7.5%+1.7%
Q3 2022+12.2%+15.8%+28.5%
Q2 2022+10.2%+6.9%+16.6%
Q1 2022+1.6%+0.4%-0.4%
Q4 2021+20.0%+15.5%+7.4%
Q3 2021+4.3%+12.2%+5.4%
Q2 2021-8.6%-6.8%-9.7%
Q1 2021+14.4%+18.9%+21.2%
Q4 2020-17.8%-16.1%-12.5%
Q3 2020+16.8%+13.4%+41.3%
Q2 2020-3.6%-11.1%-3.9%
Q1 2020+28.6%+7.7%+23.8%
Q4 2019-2.9%-4.1%-10.5%
Q3 2019+6.7%+6.2%-3.5%
Q2 2019+4.1%+4.7%-6.7%
Q1 2019-4.9%-6.6%-13.7%
Q4 2018-0.4%+0.1%+1.4%
Q3 2018-2.6%-7.1%+3.5%
Q2 2018+8.8%+7.1%+3.1%
Q1 2018+3.2%+2.0%+2.0%
Q4 2017-12.4%-14.1%-18.4%
Q3 2017+3.1%+6.3%+3.3%
Q2 2017-6.2%-7.2%-9.4%
Q1 2017-5.0%-6.0%-11.2%
Q4 2016-2.3%-2.5%+1.2%
Q3 2016+10.2%+13.4%+16.9%
Q2 2016+4.6%+1.7%+3.9%
Q1 2016-0.0%
Q4 2015+6.7%
Q3 2015-16.1%
Q2 2015+6.7%
Q1 2015-9.0%
Q4 2014-0.9%
Q3 2014+6.1%
Q2 2014-3.7%
Q1 2014+6.2%
Q4 2013-3.7%
Q3 2013-2.4%
Q2 2013-0.9%
Q1 2013+1.6%
Q4 2012-0.4%
Q3 2012+6.5%
Q2 2012-4.7%
Q1 2012+5.0%
Q4 2010+0.5%
Q4 2011+0.5%
Q3 2011+0.3%
Q2 2011-7.0%
Q1 2011-1.0%
Q3 2010+6.4%
Q2 2010+0.6%
Q1 2009-4.3%
Q1 2010+1.4%
Q4 2007+1.6%
Q4 2009+1.6%
Q3 2009-5.3%
Q3 2008-5.3%
Q4 2008+4.7%
Q2 2008+4.7%
Q2 2009+4.7%

Discussion

Share your read of this quarter. Sign-in carries your eToro identity.

Join the conversation

Sign in with eToro to post your read of this quarter and vote on others'.

Sign in with eToro