NASDAQ$PRPL
Purple Innovation Inc · Q4 2022 earnings
Q4 2022 earnings · · Investor relations
Briefing
Purple Innovation reported a decrease in net revenue but an increase in gross margin for Q4 2022.
Purple Innovation's Q4 2022 net revenue decreased by 22.2% to $145.1 million compared to Q4 2021. Despite the revenue decline, gross margin increased to 35.0%. The company is optimistic about returning to growth in the back half of 2023 due to strategic initiatives and new product launches.
- Net revenue decreased by 22.2% to $145.1 million due to changing demand, inflationary pressures, and reduced advertising spend.
- Gross margin increased to 35.0% due to cost reduction initiatives.
- Operating expenses decreased by $34.0 million due to reduced marketing and sales expenses.
- Net loss was $(70.2) million compared to $(21.8) million in the prior year, while adjusted EBITDA was breakeven compared to $(23.4) million in the prior year.
Headline financials
Revenue & EPS history
Purple · Revenue · Quarterly
$145M
Forward guidance
For 2023, the Company currently expects full year revenue to be in the range of $590 to $615 million and adjusted EBITDA between $13 million and $17 million.
Tailwinds
- Performance is expected to improve sequentially each quarter.
- Benefits from new, higher margin products launching in the second quarter.
- Introduction of new, more effective marketing programs.
- Further development and expansion of distribution channels.
- Improved operating efficiencies following last year’s cost and expense reduction actions.
Headwinds
- Challenging market trends from 2022 have continued into the start of 2023.
- First quarter performance impacted by lower wholesale sales due to retail partners reducing on-hand inventories.
- Net revenue is expected to be approximately $105 million for Q1.
- Adjusted EBITDA is expected to be approximately $(9.5) million for Q1.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 19 quarterly earnings reports · overlaid with Q4 2022
-3.8%
Avg return
Earnings day
-2.2%
Avg return
5 days after
-3.0%
Avg return
30 days after
38%
16 / 42 earnings
Positive
+19.5%
Q2 2019
Best reaction
-38.5%
Q3 2023
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q4 2025 | +0.2% | +1.1% | — | |
| Q1 2026 | -17.1% | -22.5% | -36.2% | |
| Q3 2025 | -10.1% | -5.5% | -7.2% | |
| Q1 2025 | +6.6% | +26.3% | +3.9% | |
| Q4 2024 | -2.9% | -3.9% | -20.3% | |
| Q3 2024 | -9.1% | -8.2% | +9.3% | |
| Q2 2024 | -13.6% | -16.8% | -12.8% | |
| Q1 2024 | -10.0% | -9.4% | -31.2% | |
| Q4 2023 | -15.3% | -20.4% | -9.2% | |
| Q3 2023 | -38.5% | -33.5% | +35.8% | |
| Q2 2023 | -22.8% | -24.4% | -27.7% | |
| Q1 2023 | +15.5% | +16.3% | +15.9% | |
| Q4 2022 | -18.5% | -21.5% | -21.8% | |
| Q3 2022 | +16.7% | +38.9% | +38.6% | |
| Q2 2022 | -7.6% | -6.4% | -28.7% | |
| Q1 2022 | -4.9% | +28.8% | +38.7% | |
| Q4 2021 | +10.5% | +25.7% | -2.8% | |
| Q3 2021 | -23.8% | -29.9% | -46.0% | |
| Q2 2021 | +4.0% | +4.7% | -8.8% | |
| Q1 2021 | +3.5% | -7.0% | -18.8% | |
| Q4 2020 | -13.7% | -13.8% | -13.1% | |
| Q3 2020 | -4.7% | -0.4% | +2.3% | |
| Q2 2020 | -13.8% | -17.2% | -5.9% | |
| Q1 2020 | +6.9% | +1.1% | +25.3% | |
| Q4 2019 | -19.6% | -37.2% | -51.5% | |
| Q3 2019 | +15.1% | +3.0% | +5.3% | |
| Q2 2019 | +19.5% | +12.6% | +41.8% | |
| Q1 2019 | +10.3% | +13.7% | +9.9% | |
| Q4 2018 | -4.2% | -6.1% | -10.3% | |
| Q3 2018 | -7.6% | +11.1% | +10.9% | |
| Q2 2018 | -12.9% | -11.5% | -22.9% | |
| Q1 2018 | +1.6% | +5.6% | +19.7% | |
| Q4 2017 | -1.5% | +19.4% | +6.8% | |
| Q3 2017 | +0.1% | +0.0% | -0.6% | |
| Q2 2017 | +0.7% | +0.6% | -0.2% | |
| Q1 2017 | +0.2% | -0.3% | -0.5% | |
| Q4 2016 | -0.5% | +0.9% | -0.6% | |
| Q3 2016 | +0.0% | +0.0% | -1.0% | |
| Q2 2016 | +0.0% | +0.0% | +0.2% | |
| Q1 2016 | +0.2% | — | — | |
| Q4 2015 | +0.0% | — | — | |
| Q3 2015 | +0.0% | — | — |
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