NASDAQ$PRPL

Purple Innovation Inc · Q3 2022 earnings

Q3 2022 earnings · · Investor relations

Briefing

Reported a significant improvement in profitability due to manufacturing and supply chain efficiency initiatives, headcount adjustments, and marketing spend alignment.

Purple Innovation, Inc. reported a decrease in net revenue but an increase in gross margin and operating income for Q3 2022. Net revenue decreased by 16.1% to $143.3 million, while gross margin increased to 41.5%. Operating income was $1.3 million, compared to an operating loss of $(6.6) million in the prior year period.

  • Net revenue decreased 16.1% to $143.3 million compared to Q3 2021.
  • Gross margin increased to 41.5% compared to 35.8% in the year-ago period.
  • Operating income was $1.3 million compared to an operating loss of $(6.6) million in the prior year period.
  • The company is optimistic about product innovation and channel development translating into sustainable market share gains.

Headline financials

Total Revenue

$143M

Previous: $171M-16.1%
EPS (adj)

$0.03

Previous: -$0.07+142.9%
Gross Margin

41.5%

No prior period
Capital Expenditures

-$31.4M

Previous: -$40.1M+21.7%
Free Cash Flow

-$29.1M

Previous: -$38M+23.3%
Net Income

$2.28M

Previous: $2.17M+4.9%
Operating Income

$1.31M

Previous: -$6.58M+119.9%
Gross Profit

$59.4M

Previous: $61.1M-2.7%
Cash & Equivalents

$59.1M

Previous: $83.6M-29.3%
Total Assets

$687M

Previous: $598M+14.8%
Stock-Based Comp

$795K

Previous: $765K+3.9%

Revenue & EPS history

Purple · Revenue · Quarterly

$143M

Q3 2022-16.1%vs Q3 2021
Beat estimate in 6 of 14 quarters(43%)
ActualEstimate

Forward guidance

The Company is reiterating its previous outlook for 2022 full year revenue in the range of $570 to $590 million and raising its 2022 full year Adjusted EBITDA outlook and now expects Adjusted EBITDA to range from $2 million to $7 million.

Tailwinds

  • Purple brand revenue to be toward the lower end of the range
  • Contributions from Intellibed to put overall Company revenue at approximately the mid-point of the range
  • Adjusted EBITDA outlook now expects Adjusted EBITDA to range from $2 million to $7 million
  • The company is pleased with the improvement in profitability it experienced in the third quarter

Headwinds

  • Management is more cautious about fourth quarter profitability
  • Expensive advertising rates during the holiday period
  • Expectation of increased discounting for Black Friday and Cyber Monday promotions
  • Increased discounting for Black Friday and Cyber Monday promotions is expected to negatively impact gross margins in the fourth quarter

Historical earnings impact

How earnings announcements have historically affected this stock's price.

Avg. return before/after earnings

Based on 19 quarterly earnings reports · overlaid with Q3 2022

Historical avgQ3 2022

-3.8%

Avg return

Earnings day

-2.2%

Avg return

5 days after

-3.0%

Avg return

30 days after

38%

16 / 42 earnings

Positive

+19.5%

Q2 2019

Best reaction

-38.5%

Q3 2023

Worst reaction

Earnings price reactions
QuarterReport dateReaction (Day 0)+5 days+30 days
Q4 2025+0.2%+1.1%
Q1 2026-17.1%-22.5%-36.2%
Q3 2025-10.1%-5.5%-7.2%
Q1 2025+6.6%+26.3%+3.9%
Q4 2024-2.9%-3.9%-20.3%
Q3 2024-9.1%-8.2%+9.3%
Q2 2024-13.6%-16.8%-12.8%
Q1 2024-10.0%-9.4%-31.2%
Q4 2023-15.3%-20.4%-9.2%
Q3 2023-38.5%-33.5%+35.8%
Q2 2023-22.8%-24.4%-27.7%
Q1 2023+15.5%+16.3%+15.9%
Q4 2022-18.5%-21.5%-21.8%
Q3 2022+16.7%+38.9%+38.6%
Q2 2022-7.6%-6.4%-28.7%
Q1 2022-4.9%+28.8%+38.7%
Q4 2021+10.5%+25.7%-2.8%
Q3 2021-23.8%-29.9%-46.0%
Q2 2021+4.0%+4.7%-8.8%
Q1 2021+3.5%-7.0%-18.8%
Q4 2020-13.7%-13.8%-13.1%
Q3 2020-4.7%-0.4%+2.3%
Q2 2020-13.8%-17.2%-5.9%
Q1 2020+6.9%+1.1%+25.3%
Q4 2019-19.6%-37.2%-51.5%
Q3 2019+15.1%+3.0%+5.3%
Q2 2019+19.5%+12.6%+41.8%
Q1 2019+10.3%+13.7%+9.9%
Q4 2018-4.2%-6.1%-10.3%
Q3 2018-7.6%+11.1%+10.9%
Q2 2018-12.9%-11.5%-22.9%
Q1 2018+1.6%+5.6%+19.7%
Q4 2017-1.5%+19.4%+6.8%
Q3 2017+0.1%+0.0%-0.6%
Q2 2017+0.7%+0.6%-0.2%
Q1 2017+0.2%-0.3%-0.5%
Q4 2016-0.5%+0.9%-0.6%
Q3 2016+0.0%+0.0%-1.0%
Q2 2016+0.0%+0.0%+0.2%
Q1 2016+0.2%
Q4 2015+0.0%
Q3 2015+0.0%

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