NASDAQ$PRPL
Purple Innovation Inc · Q3 2021 earnings
Q3 2021 earnings · · Investor relations
Briefing
Reported disappointing results due to manufacturing backlog impacts and missed opportunities related to pricing and cost management.
Purple Innovation reported a decrease in net revenue for Q3 2021, primarily due to production issues and reduced marketing spend. While wholesale revenue increased, DTC revenue decreased. The company is focusing on strategic goals, including expanding wholesale retail doors and increasing marketing investment.
- Net revenue decreased by 8.7% to $170.8 million compared to Q3 2020.
- Wholesale revenue increased by 9.6%, while DTC revenue decreased by 15.9%.
- Gross profit decreased to 35.8% compared to 47.2% in the prior year period.
- Operating loss was $(6.6) million compared to operating income of $24.3 million in the prior year period.
Headline financials
Revenue & EPS history
Purple · Revenue · Quarterly
$171M
Forward guidance
The Company currently expects 2021 net revenue to be between $720 and $740 million and Adjusted EBITDA for the full year 2021 is now expected to be between $15 million and $25 million.
Tailwinds
- Net revenue to be between $720 and $740 million, representing an increase of 11% to 14% over 2020 results
- DTC revenue is projected to reach approximately $475 million for 2021
- Company believes it is on track to meet its target of 400 to 500 incremental doors by the end of 2021, bringing the total to nearly 2800 doors by year end.
- Company also believes that it is on track to reach approximately 3,500 wholesale doors by the end of 2022.
- Company expects to end 2021 with 28 showroom locations and to add more than 30 locations in 2022.
Headwinds
- Additional pressure on gross margins from rising input cost
- Even greater channel mix shift toward wholesale
- Planned increase in marketing investments during the fourth quarter
- Adjusted EBITDA for the full year 2021 is now expected to be between $15 million and $25 million.
- Year-end liquidity, inclusive of availability under the Company’s existing line of credit, is anticipated to be between $85 million and $95 million.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 19 quarterly earnings reports · overlaid with Q3 2021
-3.8%
Avg return
Earnings day
-2.2%
Avg return
5 days after
-3.0%
Avg return
30 days after
38%
16 / 42 earnings
Positive
+19.5%
Q2 2019
Best reaction
-38.5%
Q3 2023
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q4 2025 | +0.2% | +1.1% | — | |
| Q1 2026 | -17.1% | -22.5% | -36.2% | |
| Q3 2025 | -10.1% | -5.5% | -7.2% | |
| Q1 2025 | +6.6% | +26.3% | +3.9% | |
| Q4 2024 | -2.9% | -3.9% | -20.3% | |
| Q3 2024 | -9.1% | -8.2% | +9.3% | |
| Q2 2024 | -13.6% | -16.8% | -12.8% | |
| Q1 2024 | -10.0% | -9.4% | -31.2% | |
| Q4 2023 | -15.3% | -20.4% | -9.2% | |
| Q3 2023 | -38.5% | -33.5% | +35.8% | |
| Q2 2023 | -22.8% | -24.4% | -27.7% | |
| Q1 2023 | +15.5% | +16.3% | +15.9% | |
| Q4 2022 | -18.5% | -21.5% | -21.8% | |
| Q3 2022 | +16.7% | +38.9% | +38.6% | |
| Q2 2022 | -7.6% | -6.4% | -28.7% | |
| Q1 2022 | -4.9% | +28.8% | +38.7% | |
| Q4 2021 | +10.5% | +25.7% | -2.8% | |
| Q3 2021 | -23.8% | -29.9% | -46.0% | |
| Q2 2021 | +4.0% | +4.7% | -8.8% | |
| Q1 2021 | +3.5% | -7.0% | -18.8% | |
| Q4 2020 | -13.7% | -13.8% | -13.1% | |
| Q3 2020 | -4.7% | -0.4% | +2.3% | |
| Q2 2020 | -13.8% | -17.2% | -5.9% | |
| Q1 2020 | +6.9% | +1.1% | +25.3% | |
| Q4 2019 | -19.6% | -37.2% | -51.5% | |
| Q3 2019 | +15.1% | +3.0% | +5.3% | |
| Q2 2019 | +19.5% | +12.6% | +41.8% | |
| Q1 2019 | +10.3% | +13.7% | +9.9% | |
| Q4 2018 | -4.2% | -6.1% | -10.3% | |
| Q3 2018 | -7.6% | +11.1% | +10.9% | |
| Q2 2018 | -12.9% | -11.5% | -22.9% | |
| Q1 2018 | +1.6% | +5.6% | +19.7% | |
| Q4 2017 | -1.5% | +19.4% | +6.8% | |
| Q3 2017 | +0.1% | +0.0% | -0.6% | |
| Q2 2017 | +0.7% | +0.6% | -0.2% | |
| Q1 2017 | +0.2% | -0.3% | -0.5% | |
| Q4 2016 | -0.5% | +0.9% | -0.6% | |
| Q3 2016 | +0.0% | +0.0% | -1.0% | |
| Q2 2016 | +0.0% | +0.0% | +0.2% | |
| Q1 2016 | +0.2% | — | — | |
| Q4 2015 | +0.0% | — | — | |
| Q3 2015 | +0.0% | — | — |
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