NYSE$BFH
Bread Financial Holdings Inc · Q2 2026 earnings
Q2 2026 earnings · · Before market open · Investor relations
Briefing
Bread Financial Holdings Inc reported 7% revenue growth and $146 million net income for Q2 2026, driven by 11% credit sales growth and improved credit metrics.
Bread Financial delivered strong Q2 2026 results with revenue of $993 million, up 7% year-over-year, and net income of $146 million. Credit sales grew 11% to $7.5 billion, average loans increased 3%, and direct-to-consumer deposits rose 16%. The company improved its 2026 net loss rate outlook to 7.0%-7.1% while returning capital through share repurchases and a preferred stock issuance.
- Revenue grew 7% year-over-year to $993 million, supported by 3% average loan growth and pricing actions.
- Net income rose 5% to $146 million; diluted EPS increased 21% to $3.55.
- Credit metrics improved with delinquency rate at 5.25% (down 48 bps) and net loss rate at 6.98% (down 90 bps).
- Tangible book value per common share rose 22% year-over-year to $63.66; CET1 ratio stood at 12.9%.
Headline financials
Revenue & EPS history
Bread Financial · Revenue · Quarterly
$993M
Forward guidance
Company updated 2026 full-year outlook for low- to mid-single digit average loan and revenue growth versus 2025, positive operating leverage, net loss rate of 7.0%-7.1%, and normalized effective tax rate of 25%-27%.
Tailwinds
- Improved net loss rate guidance to 7.0%-7.1%
- Continued growth expected in co-brand and Bread Pay platforms
- Direct-to-consumer deposits providing stable, cost-effective funding
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 19 quarterly earnings reports
+0.8%
Avg return
Earnings day
+2.2%
Avg return
5 days after
+3.3%
Avg return
30 days after
59%
41 / 69 earnings
Positive
+17.8%
Q3 2020
Best reaction
-19.0%
Q4 2015
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q2 2026 | — | — | — | |
| Q1 2026 | +0.1% | -6.6% | -6.5% | |
| Q4 2025 | +7.4% | +10.6% | +3.9% | |
| Q3 2025 | +8.4% | +7.3% | +6.9% | |
| Q2 2025 | +0.6% | -2.0% | +3.5% | |
| Q1 2025 | +2.5% | +1.2% | +5.7% | |
| Q4 2024 | -0.5% | -5.4% | -15.2% | |
| Q3 2024 | +0.2% | -1.8% | +13.8% | |
| Q2 2024 | +9.2% | +8.1% | +12.4% | |
| Q1 2024 | +4.2% | +3.9% | +17.9% | |
| Q4 2023 | +16.4% | +20.3% | +20.6% | |
| Q3 2023 | -2.5% | -2.8% | -2.2% | |
| Q2 2023 | +12.0% | +11.4% | +1.7% | |
| Q1 2023 | +3.3% | -7.0% | +11.0% | |
| Q4 2022 | -5.8% | -4.0% | -7.2% | |
| Q3 2022 | +5.9% | +12.6% | +21.3% | |
| Q2 2022 | -5.2% | -10.0% | -8.0% | |
| Q1 2022 | +6.0% | +3.5% | +1.8% | |
| Q4 2021 | +1.7% | +5.0% | +1.8% | |
| Q3 2021 | -3.7% | -2.1% | +2.4% | |
| Q2 2021 | -5.9% | -6.1% | -1.2% | |
| Q1 2021 | +9.3% | +10.9% | +12.2% | |
| Q4 2020 | +0.1% | +3.2% | +42.8% | |
| Q3 2020 | +17.8% | +31.1% | +70.4% | |
| Q2 2020 | +4.3% | +1.1% | +1.5% | |
| Q1 2020 | +10.1% | +29.8% | +14.6% | |
| Q4 2019 | -6.3% | -6.6% | -21.7% | |
| Q3 2019 | -15.3% | -16.0% | -15.6% | |
| Q2 2019 | +0.5% | +2.9% | -8.0% | |
| Q1 2019 | -4.9% | -2.9% | -13.0% | |
| Q4 2018 | -8.7% | -6.0% | -7.5% | |
| Q3 2018 | +2.2% | -2.8% | -6.3% | |
| Q2 2018 | +3.1% | +2.8% | +5.3% | |
| Q1 2018 | -2.0% | -3.9% | -1.6% | |
| Q4 2017 | +0.9% | -1.9% | -6.7% | |
| Q3 2017 | +4.8% | +5.0% | -1.8% | |
| Q2 2017 | -10.2% | -8.1% | -16.0% | |
| Q1 2017 | +7.8% | +9.3% | -2.3% | |
| Q4 2016 | -2.2% | +0.5% | +7.7% | |
| Q3 2016 | -6.9% | -5.1% | +1.3% | |
| Q2 2016 | +7.5% | +8.4% | -6.9% | |
| Q1 2016 | -5.5% | — | — | |
| Q4 2015 | -19.0% | — | — | |
| Q3 2015 | +7.2% | — | — | |
| Q2 2015 | -9.1% | — | — | |
| Q1 2015 | -2.5% | — | — | |
| Q4 2014 | -6.1% | — | — | |
| Q3 2014 | +8.8% | — | — | |
| Q2 2014 | -1.6% | — | — | |
| Q1 2014 | -7.5% | — | — | |
| Q4 2013 | +13.2% | — | — | |
| Q3 2013 | +2.5% | — | — | |
| Q2 2013 | +3.0% | — | — | |
| Q1 2013 | +1.9% | — | — | |
| Q4 2012 | +2.2% | — | — | |
| Q3 2012 | +4.0% | — | — | |
| Q2 2012 | +0.5% | — | — | |
| Q1 2012 | +0.5% | — | — | |
| Q4 2011 | -0.3% | — | — | |
| Q3 2011 | +0.7% | — | — | |
| Q2 2011 | -3.7% | — | — | |
| Q1 2010 | +1.0% | — | — | |
| Q1 2011 | +1.0% | — | — | |
| Q4 2008 | -1.0% | — | — | |
| Q4 2010 | -1.0% | — | — | |
| Q3 2010 | +0.4% | — | — | |
| Q3 2009 | +0.4% | — | — | |
| Q4 2009 | -0.5% | — | — | |
| Q2 2010 | -0.5% | — | — | |
| Q2 2009 | -0.5% | — | — |
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