NYSE$BWMX
Betterware De Mexico Sapi De · Q3 2025 earnings
Q3 2025 earnings · · After market close · Investor relations
Briefing
BeFra Q3 2025: revenue up 1.4% to MXN 3.38B as Jafra offsets soft Betterware Mexico demand
Betterware de México (BeFra) reported Q3 2025 consolidated net revenue of MXN 3.38 billion, up 1.4% year over year despite subdued Mexican consumer spending. Adjusted EBITDA rose 22% to MXN 722 million with margin expanding to 21.4%, while adjusted net income jumped 71% to MXN 314 million and adjusted EPS reached MXN 8.42. Free cash flow increased 32.6% to MXN 554 million, representing 77% EBITDA conversion, and net debt to EBITDA improved to 1.80x from 1.97x in Q2. Jafra Mexico drove top-line growth with 7.9% revenue increase while Betterware Mexico declined 5.3% on weaker discretionary demand.
- Consolidated net revenue rose 1.4% YoY to MXN 3.38B; Jafra Mexico grew 7.9% while Betterware Mexico fell 5.3% on soft home-goods demand.
- Adjusted EBITDA increased 22% to MXN 722M with margin at 21.4%; adjusted net income rose 71% to MXN 314M and adjusted EPS was MXN 8.42.
- Free cash flow of MXN 554M was up 32.6% YoY with 77% EBITDA conversion; net debt/EBITDA improved to 1.80x from 1.97x in Q2.
- Jafra US posted flat USD revenue but September net revenue grew 30% YoY — its best month in three years — on Shopify+ and incentive plan rollout.
- Management guides 2025 revenue of MXN 14.9–15.3B and EBITDA of MXN 2.9–3.0B, implying roughly 6–9% full-year growth.
Headline financials
Revenue & EPS history
Betterware · Revenue · Quarterly
Mex$3.38B
Revenue by segment
Betterware · Mex$3.15B total across 3 segments · Q3 2025
- Jafra MexicoMex$1.75B—55.6%
- Betterware MexicoMex$1.39B—44.0%
- Jafra USMex$12.7M—0.4%
Forward guidance
BeFra expects 2025 consolidated net revenue of MXN 14.9–15.3 billion and EBITDA of MXN 2.9–3.0 billion, roughly 6–9% growth versus 2024, with momentum building into Q4 after a challenging Q1.
Tailwinds
- Quarter-over-quarter profitability and cash generation improving across business units.
- International expansion in Ecuador and Guatemala contributing incremental growth.
- Planned Betterware Colombia launch in Q1 2026.
Headwinds
- Mexican consumer demand for discretionary home goods remains softer than expected.
- Associate base declined 4.7% YoY at period end.
- Full-year growth expected only in low single digits after weak Q1 start.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 20 quarterly earnings reports · overlaid with Q3 2025
-1.8%
Avg return
Earnings day
-0.8%
Avg return
5 days after
-2.1%
Avg return
30 days after
43%
12 / 28 earnings
Positive
+25.5%
Q1 2020
Best reaction
-38.4%
Q3 2023
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q4 2025 | -8.6% | +0.6% | +0.8% | |
| Q3 2025 | +2.3% | +9.4% | +7.2% | |
| Q2 2025 | +14.5% | +25.7% | +33.0% | |
| Q1 2025 | -3.3% | -3.8% | -17.4% | |
| Q4 2024 | -2.7% | -2.7% | -0.6% | |
| Q3 2024 | +4.4% | +4.6% | -0.5% | |
| Q2 2024 | -3.7% | -6.2% | -8.8% | |
| Q1 2024 | -13.5% | -15.3% | -13.7% | |
| Q4 2023 | +8.8% | +19.9% | +39.1% | |
| Q3 2023 | -38.4% | -27.8% | -14.3% | |
| Q2 2023 | +1.5% | +7.6% | +14.4% | |
| Q1 2023 | +9.5% | +2.7% | +6.0% | |
| Q4 2022 | +5.4% | +12.1% | +15.1% | |
| Q3 2022 | -12.5% | -13.1% | -17.1% | |
| Q2 2022 | +1.5% | +3.3% | -15.9% | |
| Q1 2022 | -5.4% | -5.0% | -23.0% | |
| Q4 2021 | -33.9% | -30.0% | -14.3% | |
| Q3 2021 | -15.4% | -17.9% | -26.8% | |
| Q2 2021 | -8.9% | -12.1% | -12.2% | |
| Q1 2021 | -4.6% | -8.2% | -10.0% | |
| Q4 2020 | +9.0% | +2.3% | -9.1% | |
| Q3 2020 | +16.8% | +17.1% | +2.1% | |
| Q2 2020 | +1.7% | +3.4% | -7.1% | |
| Q4 2019 | -1.5% | +6.2% | -3.7% | |
| Q1 2020 | +25.5% | +4.1% | +15.5% | |
| Q3 2019 | +0.0% | +0.2% | +0.3% | |
| Q2 2019 | +0.0% | +0.5% | +0.5% | |
| Q1 2019 | +0.0% | +0.1% | +1.2% | |
| Q4 2018 | — | — | — | |
| Q3 2018 | — | — | — | |
| Q2 2018 | — | — | — | |
| Q1 2018 | — | — | — |
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