NASDAQ$OLPX
OLAPLEX HOLDINGS INC · Q2 2025 earnings
Q2 2025 earnings · · Before market open · Investor relations
Briefing
OLAPLEX HOLDINGS INC reported Q2 2025 net sales of $106.3 million and a net loss of $7.7 million.
The company achieved modest revenue growth of 2.3% year-over-year in the second quarter, driven by strength in professional and direct-to-consumer channels. Gross margin improved to 71.2% while operating expenses rose significantly due to higher marketing and legal costs, resulting in an operating loss. Cash position remained strong at $289.3 million following a $300 million debt repayment.
- Q2 net sales rose 2.3% to $106.3 million with DTC and professional channels each growing over 12%.
- Gross profit margin expanded to 71.2% from 69.7% due to favorable channel and price mix.
- Net loss of $7.7 million driven by $20.5 million increase in SG&A expenses including legal and marketing.
- Voluntary $300 million term loan repayment reduced debt and interest expense while maintaining $439 million liquidity.
Headline financials
Revenue & EPS history
Olaplex · Revenue · Quarterly
$106M
Revenue by segment
Olaplex · $106M total across 3 segments · Q2 2025
- DTC$38.5M—36.2%
- Professional$37.4M—35.2%
- Specialty Retail$30.4M—28.6%
Forward guidance
Management outlined three strategic priorities focused on brand demand generation, continued innovation, and operational excellence.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 18 quarterly earnings reports
-0.7%
Avg return
Earnings day
+0.0%
Avg return
5 days after
+6.8%
Avg return
30 days after
43%
10 / 23 earnings
Positive
+24.6%
Q3 2023
Best reaction
-21.6%
Q2 2023
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q2 2025 | — | — | — | |
| Q1 2026 | -0.2% | -0.2% | -0.2% | |
| Q4 2025 | -17.0% | -27.0% | +14.0% | |
| Q3 2025 | +1.9% | +7.5% | +17.9% | |
| Q1 2025 | +3.0% | -3.8% | -1.5% | |
| Q4 2024 | +21.7% | +10.9% | -15.6% | |
| Q3 2024 | -4.5% | -5.0% | +19.6% | |
| Q2 2024 | -0.5% | +0.0% | +24.3% | |
| Q1 2024 | +15.0% | +8.6% | +27.1% | |
| Q4 2023 | -5.7% | -3.1% | -0.5% | |
| Q3 2023 | +24.6% | +26.1% | +83.3% | |
| Q2 2023 | -21.6% | -27.2% | -31.4% | |
| Q1 2023 | -10.6% | -11.8% | -6.3% | |
| Q4 2022 | -15.3% | -14.0% | -24.4% | |
| Q3 2022 | +13.8% | +26.9% | +20.7% | |
| Q2 2022 | -9.7% | -4.8% | -25.9% | |
| Q1 2022 | +6.2% | +16.0% | +25.3% | |
| Q1 2021 | +6.2% | +16.0% | +25.3% | |
| Q1 2020 | +9.2% | +2.9% | +6.8% | |
| Q4 2021 | +9.2% | +2.9% | +6.8% | |
| Q2 2021 | -10.4% | -5.2% | -2.2% | |
| Q3 2021 | -10.4% | -5.2% | -2.2% | |
| Q3 2020 | -10.4% | -5.2% | -2.2% | |
| Q4 2020 | -10.4% | -5.2% | -2.2% | |
| Q2 2020 | — | — | — |
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