NASDAQ$AAPL
Apple · Q4 2024 earnings
Q4 2024 earnings · · Investor relations
Briefing
Apple's Q4 2024 earnings demonstrated strong performance, marked by record September quarter revenue driven by iPhone sales and all-time high Services revenue.
Apple reported a strong Q4 2024, with revenue reaching $94.9 billion, a 6% increase year-over-year. The company's diluted earnings per share was $0.97, or $1.64 excluding a one-time charge. The active installed base of devices reached an all-time high across all products and geographic segments.
- Apple posted quarterly revenue of $94.9 billion, up 6 percent year over year.
- Quarterly diluted earnings per share was $0.97.
- iPhone sales drove record September quarter revenue.
- Services revenue reached a new all-time high.
Headline financials
Revenue & EPS history
Apple · Revenue · Quarterly
$94.9B
Revenue by segment
Apple · $111B total across 5 segments · Q2 2026
- Americas$45.1B—40.6%
- Europe$28.1B—25.2%
- Greater China$20.5B—18.4%
- Rest of Asia Pacific$9.14B—8.2%
- Japan$8.4B—7.6%
Forward guidance
This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include without limitation those about payment of the Company’s quarterly dividend and future business plans.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 20 quarterly earnings reports · overlaid with Q4 2024
+1.2%
Avg return
Earnings day
+2.0%
Avg return
5 days after
+3.7%
Avg return
30 days after
63%
46 / 73 earnings
Positive
+11.8%
Q3 2020
Best reaction
-10.8%
Q1 2013
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q2 2026 | +5.4% | +6.0% | +15.0% | |
| Q1 2026 | -0.5% | +7.1% | +2.3% | |
| Q4 2025 | -4.9% | -0.5% | +2.7% | |
| Q3 2025 | -3.8% | +2.7% | +11.8% | |
| Q2 2025 | -3.8% | -8.0% | -5.8% | |
| Q1 2025 | -0.7% | -2.2% | +1.8% | |
| Q4 2024 | -3.1% | -2.9% | +3.1% | |
| Q3 2024 | -1.0% | -6.7% | +3.1% | |
| Q2 2024 | +8.3% | +7.7% | +13.6% | |
| Q1 2024 | +0.8% | +2.7% | -2.6% | |
| Q4 2023 | +1.5% | +4.5% | +9.9% | |
| Q3 2023 | -5.5% | -6.6% | -1.6% | |
| Q2 2023 | +3.7% | +2.6% | +8.1% | |
| Q1 2023 | +6.2% | +6.3% | +3.9% | |
| Q4 2022 | +4.3% | +0.9% | -0.8% | |
| Q3 2022 | +3.6% | +2.1% | +4.4% | |
| Q2 2022 | +0.7% | +1.9% | -4.4% | |
| Q1 2022 | +6.7% | +9.3% | +3.2% | |
| Q4 2021 | +0.6% | +0.8% | +5.3% | |
| Q3 2021 | -2.7% | -2.1% | -1.0% | |
| Q2 2021 | -0.7% | -1.4% | -7.3% | |
| Q1 2021 | -4.2% | -6.3% | -15.3% | |
| Q4 2020 | -2.1% | -0.7% | +4.8% | |
| Q3 2020 | +11.8% | +15.4% | +31.3% | |
| Q2 2020 | +0.5% | +3.4% | +10.5% | |
| Q1 2020 | +5.0% | +0.2% | -11.5% | |
| Q4 2019 | +2.3% | +5.8% | +9.8% | |
| Q3 2019 | +1.6% | -2.7% | -0.3% | |
| Q2 2019 | +2.9% | +3.5% | -12.9% | |
| Q1 2019 | +5.7% | +6.5% | +10.8% | |
| Q4 2018 | -5.2% | -6.9% | -18.4% | |
| Q3 2018 | +6.1% | +9.5% | +18.5% | |
| Q2 2018 | +6.8% | +11.2% | +13.1% | |
| Q1 2018 | -4.1% | -2.6% | +5.2% | |
| Q4 2017 | +3.4% | +4.7% | +2.5% | |
| Q3 2017 | +5.6% | +5.2% | +10.3% | |
| Q2 2017 | +0.3% | +1.6% | +4.5% | |
| Q1 2017 | +5.9% | +6.1% | +14.2% | |
| Q4 2016 | -1.7% | -3.3% | -5.5% | |
| Q3 2016 | +5.8% | +7.1% | +10.5% | |
| Q2 2016 | -6.9% | — | — | |
| Q1 2016 | -6.0% | — | — | |
| Q4 2015 | +3.5% | — | — | |
| Q3 2015 | -5.2% | — | — | |
| Q2 2015 | +0.2% | — | — | |
| Q1 2015 | +1.9% | — | — | |
| Q4 2014 | +4.9% | — | — | |
| Q3 2014 | +3.5% | — | — | |
| Q2 2014 | +6.8% | — | — | |
| Q1 2014 | -7.2% | — | — | |
| Q4 2013 | -1.8% | — | — | |
| Q3 2013 | +3.3% | — | — | |
| Q2 2013 | +1.7% | — | — | |
| Q1 2013 | -10.8% | — | — | |
| Q4 2012 | -2.1% | — | — | |
| Q3 2012 | -4.8% | — | — | |
| Q2 2012 | +6.7% | — | — | |
| Q1 2012 | +4.5% | — | — | |
| Q4 2011 | +1.7% | — | — | |
| Q3 2011 | +2.7% | — | — | |
| Q2 2011 | +3.1% | — | — | |
| Q1 2011 | -2.4% | — | — | |
| Q4 2010 | -0.9% | — | — | |
| Q3 2010 | +2.8% | — | — | |
| Q2 2010 | +8.9% | — | — | |
| Q1 2009 | +4.1% | — | — | |
| Q1 2010 | +4.1% | — | — | |
| Q4 2007 | -5.0% | — | — | |
| Q4 2009 | -5.0% | — | — | |
| Q3 2009 | +4.3% | — | — | |
| Q3 2008 | +4.3% | — | — | |
| Q4 2008 | +4.3% | — | — | |
| Q2 2009 | +4.3% | — | — |
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