NASDAQ$AAPL
Apple · Q1 2020 earnings
Q1 2020 earnings · · Investor relations
Briefing
Apple's Q1 2020 earnings were released, revealing record revenue and earnings driven by iPhone, Wearables, and Services.
Apple reported a record first quarter with revenue reaching $91.8 billion, a 9% increase year-over-year, and earnings per diluted share of $4.99, up 19% year-over-year. The results were driven by strong demand for iPhone 11 and iPhone 11 Pro models, as well as record performance in Services and Wearables.
- Apple posted all-time record quarterly revenue of $91.8 billion, up 9% year-over-year.
- Quarterly earnings per diluted share reached a record $4.99, a 19% increase year-over-year.
- International sales accounted for 61% of the quarter’s revenue.
- The active installed base of devices grew in each geographic segment, reaching over 1.5 billion.
Headline financials
Revenue & EPS history
Apple · Revenue · Quarterly
$91.8B
Revenue by segment
Apple · $111B total across 5 segments · Q2 2026
- Americas$45.1B—40.6%
- Europe$28.1B—25.2%
- Greater China$20.5B—18.4%
- Rest of Asia Pacific$9.14B—8.2%
- Japan$8.4B—7.6%
Forward guidance
Apple provided the following guidance for its fiscal 2020 second quarter:
Tailwinds
- Revenue between $63.0 billion and $67.0 billion
- Gross margin between 38.0 percent and 39.0 percent
- Other income/(expense) of $250 million
- Cash dividend of $0.77 per share of the Company’s common stock
- The dividend is payable on February 13, 2020 to shareholders of record as of the close of business on February 10, 2020.
Headwinds
- Gross margin between 38.0 percent and 39.0 percent
- Operating expenses between $9.6 billion and $9.7 billion
- Tax rate of approximately 16.5 percent
- The company is exposed to potential liabilities and increased costs.
- The company's future performance is subject to risks and uncertainties.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 20 quarterly earnings reports · overlaid with Q1 2020
+1.2%
Avg return
Earnings day
+2.0%
Avg return
5 days after
+3.7%
Avg return
30 days after
63%
46 / 73 earnings
Positive
+11.8%
Q3 2020
Best reaction
-10.8%
Q1 2013
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q2 2026 | +5.4% | +6.0% | +15.0% | |
| Q1 2026 | -0.5% | +7.1% | +2.3% | |
| Q4 2025 | -4.9% | -0.5% | +2.7% | |
| Q3 2025 | -3.8% | +2.7% | +11.8% | |
| Q2 2025 | -3.8% | -8.0% | -5.8% | |
| Q1 2025 | -0.7% | -2.2% | +1.8% | |
| Q4 2024 | -3.1% | -2.9% | +3.1% | |
| Q3 2024 | -1.0% | -6.7% | +3.1% | |
| Q2 2024 | +8.3% | +7.7% | +13.6% | |
| Q1 2024 | +0.8% | +2.7% | -2.6% | |
| Q4 2023 | +1.5% | +4.5% | +9.9% | |
| Q3 2023 | -5.5% | -6.6% | -1.6% | |
| Q2 2023 | +3.7% | +2.6% | +8.1% | |
| Q1 2023 | +6.2% | +6.3% | +3.9% | |
| Q4 2022 | +4.3% | +0.9% | -0.8% | |
| Q3 2022 | +3.6% | +2.1% | +4.4% | |
| Q2 2022 | +0.7% | +1.9% | -4.4% | |
| Q1 2022 | +6.7% | +9.3% | +3.2% | |
| Q4 2021 | +0.6% | +0.8% | +5.3% | |
| Q3 2021 | -2.7% | -2.1% | -1.0% | |
| Q2 2021 | -0.7% | -1.4% | -7.3% | |
| Q1 2021 | -4.2% | -6.3% | -15.3% | |
| Q4 2020 | -2.1% | -0.7% | +4.8% | |
| Q3 2020 | +11.8% | +15.4% | +31.3% | |
| Q2 2020 | +0.5% | +3.4% | +10.5% | |
| Q1 2020 | +5.0% | +0.2% | -11.5% | |
| Q4 2019 | +2.3% | +5.8% | +9.8% | |
| Q3 2019 | +1.6% | -2.7% | -0.3% | |
| Q2 2019 | +2.9% | +3.5% | -12.9% | |
| Q1 2019 | +5.7% | +6.5% | +10.8% | |
| Q4 2018 | -5.2% | -6.9% | -18.4% | |
| Q3 2018 | +6.1% | +9.5% | +18.5% | |
| Q2 2018 | +6.8% | +11.2% | +13.1% | |
| Q1 2018 | -4.1% | -2.6% | +5.2% | |
| Q4 2017 | +3.4% | +4.7% | +2.5% | |
| Q3 2017 | +5.6% | +5.2% | +10.3% | |
| Q2 2017 | +0.3% | +1.6% | +4.5% | |
| Q1 2017 | +5.9% | +6.1% | +14.2% | |
| Q4 2016 | -1.7% | -3.3% | -5.5% | |
| Q3 2016 | +5.8% | +7.1% | +10.5% | |
| Q2 2016 | -6.9% | — | — | |
| Q1 2016 | -6.0% | — | — | |
| Q4 2015 | +3.5% | — | — | |
| Q3 2015 | -5.2% | — | — | |
| Q2 2015 | +0.2% | — | — | |
| Q1 2015 | +1.9% | — | — | |
| Q4 2014 | +4.9% | — | — | |
| Q3 2014 | +3.5% | — | — | |
| Q2 2014 | +6.8% | — | — | |
| Q1 2014 | -7.2% | — | — | |
| Q4 2013 | -1.8% | — | — | |
| Q3 2013 | +3.3% | — | — | |
| Q2 2013 | +1.7% | — | — | |
| Q1 2013 | -10.8% | — | — | |
| Q4 2012 | -2.1% | — | — | |
| Q3 2012 | -4.8% | — | — | |
| Q2 2012 | +6.7% | — | — | |
| Q1 2012 | +4.5% | — | — | |
| Q4 2011 | +1.7% | — | — | |
| Q3 2011 | +2.7% | — | — | |
| Q2 2011 | +3.1% | — | — | |
| Q1 2011 | -2.4% | — | — | |
| Q4 2010 | -0.9% | — | — | |
| Q3 2010 | +2.8% | — | — | |
| Q2 2010 | +8.9% | — | — | |
| Q1 2009 | +4.1% | — | — | |
| Q1 2010 | +4.1% | — | — | |
| Q4 2007 | -5.0% | — | — | |
| Q4 2009 | -5.0% | — | — | |
| Q3 2009 | +4.3% | — | — | |
| Q3 2008 | +4.3% | — | — | |
| Q4 2008 | +4.3% | — | — | |
| Q2 2009 | +4.3% | — | — |
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