NASDAQ$AAPL
Apple · Q2 2024 earnings
Q2 2024 earnings · · Investor relations
Briefing
Apple's Q2 2024 financial results were announced, revealing a decrease in revenue but an all-time revenue record in Services and a new EPS record for the March quarter.
Apple reported a quarterly revenue of $90.8 billion, a 4 percent decrease year-over-year, with earnings per diluted share of $1.53. The company saw an all-time revenue record in Services and announced an additional $110 billion for share repurchases along with a dividend increase.
- Apple posted quarterly revenue of $90.8 billion, down 4% year over year.
- Quarterly earnings per diluted share reached $1.53.
- Services revenue achieved an all-time revenue record.
- An additional $110 billion was authorized for share repurchases, and the quarterly dividend was raised by 4 percent.
Headline financials
Revenue & EPS history
Apple · Revenue · Quarterly
$90.8B
Revenue by segment
Apple · $111B total across 5 segments · Q2 2026
- Americas$45.1B—40.6%
- Europe$28.1B—25.2%
- Greater China$20.5B—18.4%
- Rest of Asia Pacific$9.14B—8.2%
- Japan$8.4B—7.6%
Forward guidance
The press release contains forward-looking statements regarding the Company’s plans for return of capital, the payment of its quarterly dividend, and future business plans.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 20 quarterly earnings reports · overlaid with Q2 2024
+1.2%
Avg return
Earnings day
+2.0%
Avg return
5 days after
+3.7%
Avg return
30 days after
63%
46 / 73 earnings
Positive
+11.8%
Q3 2020
Best reaction
-10.8%
Q1 2013
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q2 2026 | +5.4% | +6.0% | +15.0% | |
| Q1 2026 | -0.5% | +7.1% | +2.3% | |
| Q4 2025 | -4.9% | -0.5% | +2.7% | |
| Q3 2025 | -3.8% | +2.7% | +11.8% | |
| Q2 2025 | -3.8% | -8.0% | -5.8% | |
| Q1 2025 | -0.7% | -2.2% | +1.8% | |
| Q4 2024 | -3.1% | -2.9% | +3.1% | |
| Q3 2024 | -1.0% | -6.7% | +3.1% | |
| Q2 2024 | +8.3% | +7.7% | +13.6% | |
| Q1 2024 | +0.8% | +2.7% | -2.6% | |
| Q4 2023 | +1.5% | +4.5% | +9.9% | |
| Q3 2023 | -5.5% | -6.6% | -1.6% | |
| Q2 2023 | +3.7% | +2.6% | +8.1% | |
| Q1 2023 | +6.2% | +6.3% | +3.9% | |
| Q4 2022 | +4.3% | +0.9% | -0.8% | |
| Q3 2022 | +3.6% | +2.1% | +4.4% | |
| Q2 2022 | +0.7% | +1.9% | -4.4% | |
| Q1 2022 | +6.7% | +9.3% | +3.2% | |
| Q4 2021 | +0.6% | +0.8% | +5.3% | |
| Q3 2021 | -2.7% | -2.1% | -1.0% | |
| Q2 2021 | -0.7% | -1.4% | -7.3% | |
| Q1 2021 | -4.2% | -6.3% | -15.3% | |
| Q4 2020 | -2.1% | -0.7% | +4.8% | |
| Q3 2020 | +11.8% | +15.4% | +31.3% | |
| Q2 2020 | +0.5% | +3.4% | +10.5% | |
| Q1 2020 | +5.0% | +0.2% | -11.5% | |
| Q4 2019 | +2.3% | +5.8% | +9.8% | |
| Q3 2019 | +1.6% | -2.7% | -0.3% | |
| Q2 2019 | +2.9% | +3.5% | -12.9% | |
| Q1 2019 | +5.7% | +6.5% | +10.8% | |
| Q4 2018 | -5.2% | -6.9% | -18.4% | |
| Q3 2018 | +6.1% | +9.5% | +18.5% | |
| Q2 2018 | +6.8% | +11.2% | +13.1% | |
| Q1 2018 | -4.1% | -2.6% | +5.2% | |
| Q4 2017 | +3.4% | +4.7% | +2.5% | |
| Q3 2017 | +5.6% | +5.2% | +10.3% | |
| Q2 2017 | +0.3% | +1.6% | +4.5% | |
| Q1 2017 | +5.9% | +6.1% | +14.2% | |
| Q4 2016 | -1.7% | -3.3% | -5.5% | |
| Q3 2016 | +5.8% | +7.1% | +10.5% | |
| Q2 2016 | -6.9% | — | — | |
| Q1 2016 | -6.0% | — | — | |
| Q4 2015 | +3.5% | — | — | |
| Q3 2015 | -5.2% | — | — | |
| Q2 2015 | +0.2% | — | — | |
| Q1 2015 | +1.9% | — | — | |
| Q4 2014 | +4.9% | — | — | |
| Q3 2014 | +3.5% | — | — | |
| Q2 2014 | +6.8% | — | — | |
| Q1 2014 | -7.2% | — | — | |
| Q4 2013 | -1.8% | — | — | |
| Q3 2013 | +3.3% | — | — | |
| Q2 2013 | +1.7% | — | — | |
| Q1 2013 | -10.8% | — | — | |
| Q4 2012 | -2.1% | — | — | |
| Q3 2012 | -4.8% | — | — | |
| Q2 2012 | +6.7% | — | — | |
| Q1 2012 | +4.5% | — | — | |
| Q4 2011 | +1.7% | — | — | |
| Q3 2011 | +2.7% | — | — | |
| Q2 2011 | +3.1% | — | — | |
| Q1 2011 | -2.4% | — | — | |
| Q4 2010 | -0.9% | — | — | |
| Q3 2010 | +2.8% | — | — | |
| Q2 2010 | +8.9% | — | — | |
| Q1 2009 | +4.1% | — | — | |
| Q1 2010 | +4.1% | — | — | |
| Q4 2007 | -5.0% | — | — | |
| Q4 2009 | -5.0% | — | — | |
| Q3 2009 | +4.3% | — | — | |
| Q3 2008 | +4.3% | — | — | |
| Q4 2008 | +4.3% | — | — | |
| Q2 2009 | +4.3% | — | — |
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