NYSE$NKE
NIKE · Q4 2024 earnings
Q4 2024 earnings · · Investor relations
Briefing
Nike's Q4 2024 earnings reflected a mix of challenges and progress, with revenue slightly down but gross margin improved.
Nike reported Q4 2024 revenues of $12.6 billion, a 2% decrease year-over-year, but flat on a currency-neutral basis. Diluted earnings per share was $0.99, including $0.02 of restructuring charges, net of tax benefit. Gross margin increased to 44.7%.
- Revenues decreased by 2 percent on a reported basis and were flat on a currency-neutral basis.
- NIKE Direct revenues decreased by 8 percent on a reported basis.
- Wholesale revenues increased by 5 percent on a reported basis.
- Gross margin increased to 44.7 percent, up 110 basis points.
Headline financials
Revenue & EPS history
Nike · Revenue · Quarterly
$12.6B
Revenue by segment
Nike · $13.4B total across 2 segments · Q2 2024
- NIKE Brand$12.9B+1.2%96.1%
- Converse$519M-11.4%3.9%
Forward guidance
The fourth quarter results highlighted challenges that have led the company to update Fiscal '25 outlook and are taking actions to reposition NIKE to be more competitive, and to drive sustainable, profitable long-term growth
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 18 quarterly earnings reports · overlaid with Q4 2024
+0.5%
Avg return
Earnings day
+0.0%
Avg return
5 days after
+1.3%
Avg return
30 days after
56%
40 / 72 earnings
Positive
+25.8%
Q3 2020
Best reaction
-19.9%
Q4 2024
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q4 2026 | — | — | — | |
| Q3 2026 | -6.0% | -6.4% | — | |
| Q2 2026 | -5.3% | -8.6% | -1.9% | |
| Q1 2026 | +4.9% | +2.1% | -7.4% | |
| Q4 2025 | +0.2% | +2.8% | +6.9% | |
| Q3 2025 | -5.5% | -8.5% | -22.4% | |
| Q2 2025 | +0.1% | -0.1% | -7.9% | |
| Q1 2025 | -6.0% | -7.0% | -12.7% | |
| Q4 2024 | -19.9% | -19.2% | -22.9% | |
| Q3 2024 | -6.4% | -7.7% | -5.7% | |
| Q2 2024 | -11.0% | -11.0% | -16.2% | |
| Q1 2024 | +6.9% | +6.3% | +9.6% | |
| Q4 2023 | -2.4% | -3.5% | -3.9% | |
| Q3 2023 | -1.4% | -0.4% | +2.7% | |
| Q2 2023 | +12.4% | +12.8% | +20.8% | |
| Q1 2023 | -15.8% | -10.2% | -4.9% | |
| Q4 2022 | -9.0% | -10.4% | -4.5% | |
| Q3 2022 | +1.4% | +1.9% | +3.5% | |
| Q2 2022 | +3.3% | +2.7% | -10.1% | |
| Q1 2022 | -5.0% | -7.7% | +3.8% | |
| Q4 2021 | +16.0% | +17.2% | +25.0% | |
| Q3 2021 | -5.1% | -5.3% | -7.3% | |
| Q2 2021 | +2.5% | +0.9% | +0.2% | |
| Q1 2021 | +12.1% | +9.6% | +14.7% | |
| Q4 2020 | -6.4% | -2.0% | -1.6% | |
| Q3 2020 | +25.8% | +32.5% | +39.1% | |
| Q2 2020 | -0.6% | -0.4% | +3.9% | |
| Q1 2020 | +3.6% | +5.3% | +4.3% | |
| Q4 2019 | +1.7% | +2.9% | +6.0% | |
| Q3 2019 | -5.2% | -3.8% | +2.9% | |
| Q2 2019 | +4.9% | -1.3% | +16.6% | |
| Q1 2019 | -0.7% | +0.5% | -13.3% | |
| Q4 2018 | +11.7% | +6.9% | +7.8% | |
| Q3 2018 | -2.6% | -0.3% | -0.4% | |
| Q2 2018 | -0.5% | +0.1% | +5.7% | |
| Q1 2018 | -1.1% | -2.6% | +6.7% | |
| Q4 2017 | +10.6% | +9.9% | +10.0% | |
| Q3 2017 | -8.1% | -4.0% | -3.9% | |
| Q2 2017 | +2.9% | +2.1% | +4.1% | |
| Q1 2017 | -2.1% | -3.2% | -4.6% | |
| Q4 2016 | +6.2% | +7.2% | +6.9% | |
| Q3 2016 | -3.5% | — | — | |
| Q2 2016 | -0.8% | — | — | |
| Q1 2016 | +8.3% | — | — | |
| Q4 2015 | +3.3% | — | — | |
| Q3 2015 | +4.6% | — | — | |
| Q2 2015 | +0.4% | — | — | |
| Q1 2015 | +10.7% | — | — | |
| Q4 2014 | +1.6% | — | — | |
| Q3 2014 | -5.0% | — | — | |
| Q2 2014 | -1.6% | — | — | |
| Q1 2014 | +6.8% | — | — | |
| Q4 2013 | +2.9% | — | — | |
| Q3 2013 | +8.6% | — | — | |
| Q2 2013 | +7.5% | — | — | |
| Q1 2013 | -0.6% | — | — | |
| Q4 2012 | -10.5% | — | — | |
| Q3 2012 | -2.7% | — | — | |
| Q2 2012 | +3.2% | — | — | |
| Q1 2012 | +3.4% | — | — | |
| Q2 2011 | -1.0% | — | — | |
| Q4 2011 | -1.0% | — | — | |
| Q3 2011 | +0.2% | — | — | |
| Q1 2011 | -0.4% | — | — | |
| Q4 2010 | +1.5% | — | — | |
| Q3 2010 | +0.1% | — | — | |
| Q3 2009 | +0.1% | — | — | |
| Q2 2009 | +0.4% | — | — | |
| Q2 2010 | +0.4% | — | — | |
| Q1 2010 | +0.3% | — | — | |
| Q4 2009 | +0.3% | — | — | |
| Q4 2008 | +0.3% | — | — | |
| Q1 2009 | +0.3% | — | — |
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