NYSE$NKE
NIKE · Q2 2025 earnings
Q2 2025 earnings · · Investor relations
Briefing
NIKE, Inc. reported fiscal 2025 second quarter results with revenues down and diluted earnings per share decreased.
NIKE, Inc. reported second quarter fiscal 2025 revenues of $12.4 billion, a decrease of 8 percent compared to the prior year. Diluted earnings per share was $0.78, down 24 percent. The company is taking actions to reposition its business and reignite brand momentum through sport.
- Second quarter revenues were $12.4 billion, down 8 percent on a reported basis.
- NIKE Direct revenues were $5.0 billion, down 13 percent on a reported basis.
- Diluted earnings per share was $0.78, a decrease of 24 percent.
- Gross margin decreased 100 basis points to 43.6 percent.
Headline financials
Revenue & EPS history
Nike · Revenue · Quarterly
$12.4B
Revenue by segment
Nike · $13.4B total across 2 segments · Q2 2024
- NIKE Brand$12.9B+1.2%96.1%
- Converse$519M-11.4%3.9%
Forward guidance
NIKE is taking immediate action to reposition its business and reignite brand momentum through sport. They are focusing on returning sport to the center of everything they do and driving long-term shareholder value.
Tailwinds
- Repositioning the business to focus on sport.
- Reigniting brand momentum.
- Driving long-term shareholder value.
- Team is ready to execute strategy.
- Focus on returning sport to the center of everything they do.
Headwinds
- Second quarter revenues down 8 percent.
- NIKE Direct revenues down 13 percent.
- Diluted earnings per share down 24 percent.
- Gross margin decreased 100 basis points.
- NIKE Brand Digital revenues decreased 21 percent.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 18 quarterly earnings reports · overlaid with Q2 2025
+0.5%
Avg return
Earnings day
+0.0%
Avg return
5 days after
+1.3%
Avg return
30 days after
56%
40 / 72 earnings
Positive
+25.8%
Q3 2020
Best reaction
-19.9%
Q4 2024
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q4 2026 | — | — | — | |
| Q3 2026 | -6.0% | -6.4% | — | |
| Q2 2026 | -5.3% | -8.6% | -1.9% | |
| Q1 2026 | +4.9% | +2.1% | -7.4% | |
| Q4 2025 | +0.2% | +2.8% | +6.9% | |
| Q3 2025 | -5.5% | -8.5% | -22.4% | |
| Q2 2025 | +0.1% | -0.1% | -7.9% | |
| Q1 2025 | -6.0% | -7.0% | -12.7% | |
| Q4 2024 | -19.9% | -19.2% | -22.9% | |
| Q3 2024 | -6.4% | -7.7% | -5.7% | |
| Q2 2024 | -11.0% | -11.0% | -16.2% | |
| Q1 2024 | +6.9% | +6.3% | +9.6% | |
| Q4 2023 | -2.4% | -3.5% | -3.9% | |
| Q3 2023 | -1.4% | -0.4% | +2.7% | |
| Q2 2023 | +12.4% | +12.8% | +20.8% | |
| Q1 2023 | -15.8% | -10.2% | -4.9% | |
| Q4 2022 | -9.0% | -10.4% | -4.5% | |
| Q3 2022 | +1.4% | +1.9% | +3.5% | |
| Q2 2022 | +3.3% | +2.7% | -10.1% | |
| Q1 2022 | -5.0% | -7.7% | +3.8% | |
| Q4 2021 | +16.0% | +17.2% | +25.0% | |
| Q3 2021 | -5.1% | -5.3% | -7.3% | |
| Q2 2021 | +2.5% | +0.9% | +0.2% | |
| Q1 2021 | +12.1% | +9.6% | +14.7% | |
| Q4 2020 | -6.4% | -2.0% | -1.6% | |
| Q3 2020 | +25.8% | +32.5% | +39.1% | |
| Q2 2020 | -0.6% | -0.4% | +3.9% | |
| Q1 2020 | +3.6% | +5.3% | +4.3% | |
| Q4 2019 | +1.7% | +2.9% | +6.0% | |
| Q3 2019 | -5.2% | -3.8% | +2.9% | |
| Q2 2019 | +4.9% | -1.3% | +16.6% | |
| Q1 2019 | -0.7% | +0.5% | -13.3% | |
| Q4 2018 | +11.7% | +6.9% | +7.8% | |
| Q3 2018 | -2.6% | -0.3% | -0.4% | |
| Q2 2018 | -0.5% | +0.1% | +5.7% | |
| Q1 2018 | -1.1% | -2.6% | +6.7% | |
| Q4 2017 | +10.6% | +9.9% | +10.0% | |
| Q3 2017 | -8.1% | -4.0% | -3.9% | |
| Q2 2017 | +2.9% | +2.1% | +4.1% | |
| Q1 2017 | -2.1% | -3.2% | -4.6% | |
| Q4 2016 | +6.2% | +7.2% | +6.9% | |
| Q3 2016 | -3.5% | — | — | |
| Q2 2016 | -0.8% | — | — | |
| Q1 2016 | +8.3% | — | — | |
| Q4 2015 | +3.3% | — | — | |
| Q3 2015 | +4.6% | — | — | |
| Q2 2015 | +0.4% | — | — | |
| Q1 2015 | +10.7% | — | — | |
| Q4 2014 | +1.6% | — | — | |
| Q3 2014 | -5.0% | — | — | |
| Q2 2014 | -1.6% | — | — | |
| Q1 2014 | +6.8% | — | — | |
| Q4 2013 | +2.9% | — | — | |
| Q3 2013 | +8.6% | — | — | |
| Q2 2013 | +7.5% | — | — | |
| Q1 2013 | -0.6% | — | — | |
| Q4 2012 | -10.5% | — | — | |
| Q3 2012 | -2.7% | — | — | |
| Q2 2012 | +3.2% | — | — | |
| Q1 2012 | +3.4% | — | — | |
| Q2 2011 | -1.0% | — | — | |
| Q4 2011 | -1.0% | — | — | |
| Q3 2011 | +0.2% | — | — | |
| Q1 2011 | -0.4% | — | — | |
| Q4 2010 | +1.5% | — | — | |
| Q3 2010 | +0.1% | — | — | |
| Q3 2009 | +0.1% | — | — | |
| Q2 2009 | +0.4% | — | — | |
| Q2 2010 | +0.4% | — | — | |
| Q1 2010 | +0.3% | — | — | |
| Q4 2009 | +0.3% | — | — | |
| Q4 2008 | +0.3% | — | — | |
| Q1 2009 | +0.3% | — | — |
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