NASDAQ$ULTA
Ulta Beauty Inc · Q2 2025 earnings
Q2 2025 earnings · · After market close · Investor relations
Briefing
Ulta Beauty reported Q2 FY2025 net sales of $2.74B with net income of $261M and diluted EPS of $5.82.
Net sales increased as comparable sales, new store openings, and loyalty engagement supported beauty category demand. Net income was $261M; diluted EPS was $5.82. Management discussed promotional cadence, inventory discipline, and the Space NK partnership expansion.
- Q2 net sales $2.74B; net income $261M.
- Diluted EPS $5.82.
- Loyalty and prestige beauty mix supported traffic.
- New store growth and omnichannel investments continue.
- Inventory and margin management amid promotional retail.
Headline financials
Revenue & EPS history
Ulta · Revenue · Quarterly
$2.79B
Revenue by segment
Ulta · $51 total across 3 segments · Q3 2023
- Cosmetics$44-2.2%86.3%
- Services$4+33.3%7.8%
- Other$3+0.0%5.9%
Forward guidance
Retailers cite comparable sales, inventory, promotional intensity, and consumer discretionary trends.
Tailwinds
- Traffic and ticket growth initiatives.
- Loyalty, omnichannel, and private label mix.
- Store openings and remodel productivity.
Headwinds
- Low-income consumer pressure and tariff costs.
- Promotional markdown risk.
- Shrink and wage inflation.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 19 quarterly earnings reports · overlaid with Q2 2025
+2.8%
Avg return
Earnings day
-0.2%
Avg return
5 days after
+0.7%
Avg return
30 days after
61%
38 / 62 earnings
Positive
+20.5%
Q4 2015
Best reaction
-28.0%
Q2 2019
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q1 2026 | -4.3% | -5.3% | — | |
| Q4 2025 | +8.6% | -16.7% | -16.7% | |
| Q3 2025 | +6.7% | +12.5% | +16.1% | |
| Q2 2025 | -7.0% | +0.1% | +4.0% | |
| Q1 2025 | +11.7% | +10.4% | +8.6% | |
| Q4 2024 | +13.7% | +9.3% | +14.9% | |
| Q3 2024 | +7.1% | +3.0% | +7.9% | |
| Q2 2024 | -3.8% | -2.2% | +10.1% | |
| Q1 2024 | +4.4% | +2.9% | +2.0% | |
| Q4 2023 | -5.5% | -6.7% | -22.0% | |
| Q3 2023 | +12.4% | +14.6% | +16.7% | |
| Q2 2023 | -7.0% | -5.2% | -9.0% | |
| Q1 2023 | -12.7% | -14.4% | -5.8% | |
| Q4 2022 | -0.6% | -1.1% | -0.6% | |
| Q3 2022 | +1.4% | +0.2% | +0.9% | |
| Q2 2022 | -0.1% | +1.2% | -4.8% | |
| Q1 2022 | +20.4% | +19.9% | +16.3% | |
| Q4 2021 | -1.3% | -0.5% | +7.6% | |
| Q3 2021 | +2.4% | +10.2% | +11.4% | |
| Q2 2021 | +4.0% | +2.5% | +2.2% | |
| Q1 2021 | +5.5% | +4.8% | +6.5% | |
| Q4 2020 | -7.3% | -9.0% | -6.1% | |
| Q3 2020 | -0.9% | -3.5% | +1.8% | |
| Q2 2020 | +7.4% | +5.5% | -1.8% | |
| Q1 2020 | -3.0% | -4.1% | -24.5% | |
| Q4 2019 | -6.4% | -30.1% | -8.5% | |
| Q3 2019 | +9.5% | +4.6% | +4.5% | |
| Q2 2019 | -28.0% | -28.1% | -26.0% | |
| Q1 2019 | +3.5% | +4.2% | +7.7% | |
| Q4 2018 | +7.3% | +6.0% | +9.3% | |
| Q3 2018 | -12.6% | -14.9% | -12.4% | |
| Q2 2018 | +7.6% | +13.5% | +16.7% | |
| Q1 2018 | -3.3% | +0.2% | -7.9% | |
| Q4 2017 | +9.8% | +6.8% | +9.4% | |
| Q3 2017 | -4.7% | +0.4% | +0.3% | |
| Q2 2017 | -8.5% | -8.7% | -5.6% | |
| Q1 2017 | +7.8% | +8.0% | +1.5% | |
| Q4 2016 | +4.0% | +3.6% | +3.3% | |
| Q3 2016 | -2.4% | -2.0% | -1.8% | |
| Q2 2016 | -7.0% | -10.6% | -13.5% | |
| Q1 2016 | +10.2% | +10.2% | +13.1% | |
| Q4 2015 | +20.5% | — | — | |
| Q3 2015 | +12.6% | — | — | |
| Q2 2015 | +0.6% | — | — | |
| Q1 2015 | -1.4% | — | — | |
| Q4 2014 | +5.7% | — | — | |
| Q3 2014 | +4.1% | — | — | |
| Q2 2014 | +18.7% | — | — | |
| Q1 2014 | +13.7% | — | — | |
| Q4 2013 | +4.2% | — | — | |
| Q3 2013 | -24.1% | — | — | |
| Q2 2013 | +15.0% | — | — | |
| Q1 2013 | +11.6% | — | — | |
| Q4 2012 | -15.3% | — | — | |
| Q3 2012 | +6.5% | — | — | |
| Q2 2012 | +9.3% | — | — | |
| Q1 2012 | +9.8% | — | — | |
| Q4 2010 | -1.2% | — | — | |
| Q3 2011 | +6.5% | — | — | |
| Q4 2011 | +12.5% | — | — | |
| Q2 2011 | +12.5% | — | — | |
| Q1 2011 | +12.5% | — | — |
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