NYSE$VIPS

Vipshop Holdings Ltd-ADR · Q4 2024 earnings

Q4 2024 earnings · · Before market open · Investor relations

Briefing

Vipshop reported lower revenue and net income in Q4 2024 compared to the prior year, despite maintaining solid profitability.

Vipshop's Q4 2024 revenue declined year-over-year, reflecting challenges in the retail market. However, the company maintained strong profitability, with net income exceeding $335 million. Operating margin contracted slightly due to higher marketing and administrative expenses.

  • Total revenue for Q4 2024 was $4.55 billion, a 4.2% decrease year-over-year.
  • Net income for Q4 2024 was $335.2 million, down from $407.4 million in Q4 2023.
  • Gross profit declined to $1.04 billion, with a gross margin of 23.0%.
  • Operating income dropped to $390.6 million, with an 8.6% operating margin.

Headline financials

Total Revenue

$4.55B

Previous: $4.8B-5.1%
EPS (adj)

$0.78

Previous: $0.82-4.9%
Operating Margin

8.6%

No prior period
Active Customers

45.7M

No prior period
Total Orders

217.5M

No prior period
Gross Margin

23.0%

No prior period
Gross Merchandise Value

$66.2B

No prior period
Net Income

$335M

Previous: $408M-17.9%
Operating Income

$391M

Previous: $465M-16.0%
Gross Profit

$1.04B

Previous: $1.14B-8.2%

Revenue & EPS history

Vipshop · Revenue · Quarterly

$4.55B

Q4 2024-5.1%vs Q4 2023
Beat estimate in 10 of 15 quarters(67%)
ActualEstimate

Revenue by segment

Vipshop · $21.4B total across 2 segments · Q3 2025

  • Product revenues
    $19.4B
  • Other revenues
    $2.01B

Forward guidance

Vipshop expects Q1 2025 revenue to be between RMB26.3 billion and RMB27.6 billion, representing a potential decline of up to 5% year-over-year.

Tailwinds

  • Company achieved strong profitability despite revenue decline.
  • Super VIP customer segment continued to show strong spending momentum.
  • Apparel categories experienced positive growth in Q4.
  • Management remains confident in long-term growth trajectory.
  • Commitment to shareholder returns through dividends and buybacks.

Headwinds

  • Total revenue declined year-over-year, indicating market challenges.
  • Net income and operating margin contracted due to rising expenses.
  • Active customer count fell compared to the prior year.
  • Total orders placed declined, signaling weaker demand.
  • Q1 2025 revenue guidance suggests a potential revenue contraction.

Historical earnings impact

How earnings announcements have historically affected this stock's price.

Avg. return before/after earnings

Based on 18 quarterly earnings reports · overlaid with Q4 2024

Historical avgQ4 2024

-0.8%

Avg return

Earnings day

-0.8%

Avg return

5 days after

+0.6%

Avg return

30 days after

46%

26 / 57 earnings

Positive

+28.9%

Q4 2013

Best reaction

-24.5%

Q2 2020

Worst reaction

Earnings price reactions
QuarterReport dateReaction (Day 0)+5 days+30 days
Q1 2026+1.9%
Q4 2025+2.1%-2.4%-7.5%
Q3 2025-7.0%-0.9%-1.6%
Q2 2025+5.9%+1.5%+11.2%
Q1 2025-7.1%-7.2%-4.8%
Q4 2024+1.4%+9.2%+12.1%
Q3 2024-2.4%-4.6%-3.8%
Q1 2024-3.3%-3.1%-13.1%
Q4 2023+11.0%+3.5%-4.6%
Q3 2023+10.3%+8.5%+15.6%
Q2 2023-2.6%-1.4%-9.5%
Q1 2023+0.6%+1.3%+14.4%
Q4 2022-0.2%+9.7%+10.8%
Q3 2022+9.1%+8.5%+52.1%
Q2 2022+12.1%+9.0%-2.2%
Q1 2022+3.0%-6.9%+25.9%
Q4 2021-9.7%-11.9%-5.5%
Q3 2021-17.9%-21.1%-32.1%
Q2 2021-10.3%-4.4%-12.3%
Q1 2021-10.5%-5.1%-23.4%
Q4 2020+3.2%+8.1%-13.7%
Q3 2020+5.9%+5.6%+13.0%
Q2 2020-24.5%-28.1%-30.4%
Q1 2020-1.3%+7.3%+22.8%
Q4 2019+25.8%+28.2%+7.5%
Q3 2019+0.2%+1.6%+13.4%
Q2 2019+9.6%+26.8%+47.3%
Q1 2019-2.1%-0.1%+4.7%
Q4 2018-9.4%-2.0%+0.0%
Q3 2018+8.0%+8.8%+1.3%
Q2 2018-17.4%-21.8%-33.8%
Q1 2018-20.1%-20.3%-25.5%
Q4 2017+14.0%+18.0%+18.1%
Q3 2017-16.0%-16.8%+22.9%
Q2 2017-8.7%-17.0%-10.2%
Q1 2017-7.7%-10.3%-19.7%
Q4 2016+7.2%+7.2%+13.2%
Q3 2016-11.7%-11.7%-16.8%
Q2 2016+3.5%+3.0%-13.1%
Q1 2016-13.1%
Q4 2015-8.6%
Q3 2015+15.3%
Q2 2015-13.3%
Q1 2015-2.2%
Q4 2014+15.2%
Q3 2014-6.5%
Q2 2014-1.0%
Q1 2014+12.3%
Q4 2013+28.9%
Q3 2013+12.8%
Q2 2013-12.8%
Q1 2013+0.6%
Q4 2010-5.0%
Q4 2011-5.0%
Q4 2012+4.3%
Q3 2012-0.2%
Q2 2012-10.6%
Q3 2011
Q2 2011
Q1 2011

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