NYSE$VIPS
Vipshop Holdings Ltd-ADR · Q3 2025 earnings
Q3 2025 earnings · · Before market open · Investor relations
Briefing
Vipshop regained growth with Q3 revenue up 3.4% and net income rising 16.8%
Vipshop Holdings reported third quarter 2025 total net revenues of RMB21.4 billion, up 3.4% year over year, as GMV increased 7.5% to RMB43.1 billion. Net income attributable to shareholders rose 16.8% to RMB1.2 billion while non-GAAP net income grew 14.6% to RMB1.5 billion. Active customers increased 1.3% to 40.1 million and total orders rose 1.5% to 166.4 million. Gross margin was 23.0% versus 24.0% a year ago, and operating margin was 5.9%. The company generated RMB1.7 billion in operating cash flow during the quarter and held RMB25.1 billion in cash and restricted cash plus RMB5.9 billion in short-term investments.
- Q3 net revenues grew 3.4% to RMB21.4 billion; GMV increased 7.5% to RMB43.1 billion.
- Net income attributable to shareholders rose 16.8% to RMB1.2 billion; non-GAAP net income up 14.6% to RMB1.5 billion.
- Active customers reached 40.1 million (+1.3%) with 166.4 million orders (+1.5%).
- Diluted EPS was RMB12.10 per ordinary share (RMB2.42 per ADS); non-GAAP diluted EPS was RMB14.90 per share.
- Q4 revenue guidance of RMB33.2–34.9 billion implies 0–5% YoY growth; company repurchased US$24.6 million of ADSs in Q3.
Headline financials
Revenue & EPS history
Vipshop · Revenue · Quarterly
¥21.4B
Revenue by segment
Vipshop · ¥21.4B total across 2 segments · Q3 2025
- Product revenues¥19.4B—90.6%
- Other revenues¥2.01B—9.4%
Forward guidance
For Q4 2025, Vipshop expects total net revenues between RMB33.2 billion and RMB34.9 billion, representing approximately 0% to 5% year-over-year growth.
Tailwinds
- Double-digit growth in Super VIP members and broad-based category strength
- Strong bottom-line expansion with net margin rising to 5.7%
Headwinds
- Gross margin compressed to 23.0% from 24.0% in the prior-year quarter
- Fulfillment expenses rose to 8.7% of revenue as logistics investment increased
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 18 quarterly earnings reports · overlaid with Q3 2025
-0.8%
Avg return
Earnings day
-0.8%
Avg return
5 days after
+0.6%
Avg return
30 days after
46%
26 / 57 earnings
Positive
+28.9%
Q4 2013
Best reaction
-24.5%
Q2 2020
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q1 2026 | +1.9% | — | — | |
| Q4 2025 | +2.1% | -2.4% | -7.5% | |
| Q3 2025 | -7.0% | -0.9% | -1.6% | |
| Q2 2025 | +5.9% | +1.5% | +11.2% | |
| Q1 2025 | -7.1% | -7.2% | -4.8% | |
| Q4 2024 | +1.4% | +9.2% | +12.1% | |
| Q3 2024 | -2.4% | -4.6% | -3.8% | |
| Q1 2024 | -3.3% | -3.1% | -13.1% | |
| Q4 2023 | +11.0% | +3.5% | -4.6% | |
| Q3 2023 | +10.3% | +8.5% | +15.6% | |
| Q2 2023 | -2.6% | -1.4% | -9.5% | |
| Q1 2023 | +0.6% | +1.3% | +14.4% | |
| Q4 2022 | -0.2% | +9.7% | +10.8% | |
| Q3 2022 | +9.1% | +8.5% | +52.1% | |
| Q2 2022 | +12.1% | +9.0% | -2.2% | |
| Q1 2022 | +3.0% | -6.9% | +25.9% | |
| Q4 2021 | -9.7% | -11.9% | -5.5% | |
| Q3 2021 | -17.9% | -21.1% | -32.1% | |
| Q2 2021 | -10.3% | -4.4% | -12.3% | |
| Q1 2021 | -10.5% | -5.1% | -23.4% | |
| Q4 2020 | +3.2% | +8.1% | -13.7% | |
| Q3 2020 | +5.9% | +5.6% | +13.0% | |
| Q2 2020 | -24.5% | -28.1% | -30.4% | |
| Q1 2020 | -1.3% | +7.3% | +22.8% | |
| Q4 2019 | +25.8% | +28.2% | +7.5% | |
| Q3 2019 | +0.2% | +1.6% | +13.4% | |
| Q2 2019 | +9.6% | +26.8% | +47.3% | |
| Q1 2019 | -2.1% | -0.1% | +4.7% | |
| Q4 2018 | -9.4% | -2.0% | +0.0% | |
| Q3 2018 | +8.0% | +8.8% | +1.3% | |
| Q2 2018 | -17.4% | -21.8% | -33.8% | |
| Q1 2018 | -20.1% | -20.3% | -25.5% | |
| Q4 2017 | +14.0% | +18.0% | +18.1% | |
| Q3 2017 | -16.0% | -16.8% | +22.9% | |
| Q2 2017 | -8.7% | -17.0% | -10.2% | |
| Q1 2017 | -7.7% | -10.3% | -19.7% | |
| Q4 2016 | +7.2% | +7.2% | +13.2% | |
| Q3 2016 | -11.7% | -11.7% | -16.8% | |
| Q2 2016 | +3.5% | +3.0% | -13.1% | |
| Q1 2016 | -13.1% | — | — | |
| Q4 2015 | -8.6% | — | — | |
| Q3 2015 | +15.3% | — | — | |
| Q2 2015 | -13.3% | — | — | |
| Q1 2015 | -2.2% | — | — | |
| Q4 2014 | +15.2% | — | — | |
| Q3 2014 | -6.5% | — | — | |
| Q2 2014 | -1.0% | — | — | |
| Q1 2014 | +12.3% | — | — | |
| Q4 2013 | +28.9% | — | — | |
| Q3 2013 | +12.8% | — | — | |
| Q2 2013 | -12.8% | — | — | |
| Q1 2013 | +0.6% | — | — | |
| Q4 2010 | -5.0% | — | — | |
| Q4 2011 | -5.0% | — | — | |
| Q4 2012 | +4.3% | — | — | |
| Q3 2012 | -0.2% | — | — | |
| Q2 2012 | -10.6% | — | — | |
| Q3 2011 | — | — | — | |
| Q2 2011 | — | — | — | |
| Q1 2011 | — | — | — |
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