NYSE$ONON

On Holding AG · Q2 2025 earnings

Q2 2025 earnings · · Before market open · Investor relations

Briefing

On Holding posts record Q2 sales up 38% constant currency and raises full-year 2025 guidance

On Holding AG delivered a record second quarter with net sales of CHF 749.2 million, up 32.0% reported and 38.2% on a constant-currency basis. Direct-to-consumer net sales grew 47.2% reported to CHF 308.3 million, lifting DTC mix to a second-quarter high of 41.1%. Gross profit margin expanded to 61.5% from 59.9%, and adjusted EBITDA rose 50.0% to CHF 136.1 million with an adjusted EBITDA margin of 18.2%. Net loss was CHF 40.9 million versus net income of CHF 30.8 million a year ago, reflecting non-operating items, while adjusted net income was a loss of CHF 29.7 million. Asia-Pacific net sales more than doubled on a reported basis. Following the strong quarter, On raised its full-year 2025 outlook to at least 31% constant-currency net sales growth, or about CHF 2.91 billion at current spot rates, with higher gross profit and adjusted EBITDA margin targets.

  • Net sales reached CHF 749.2 million, up 32.0% reported and 38.2% constant currency, led by 47.2% DTC growth to CHF 308.3 million.
  • Gross profit margin improved to 61.5% and adjusted EBITDA grew 50.0% to CHF 136.1 million, a margin of 18.2%.
  • Asia-Pacific net sales surged 101.3% reported to CHF 119.2 million; apparel net sales rose 67.5% to CHF 36.7 million.
  • Reported net loss was CHF 40.9 million with basic EPS of CHF (0.12); adjusted diluted EPS was CHF (0.09).
  • On raised FY2025 guidance to at least 31% constant-currency sales growth, gross profit margin of 60.5-61.0%, and adjusted EBITDA margin of 17.0-17.5%.

Headline financials

Total Revenue

CHF 749M

Previous: CHF 628M+19.4%
EPS (adj)

-CHF 0.09

Previous: CHF 0.15-160.0%
Adjusted EBITDA

CHF 136M

No prior period
Adjusted EBITDA margin

18.2%

No prior period
DTC share of net sales

41.1%

No prior period
Net Income

-CHF 40.9M

Previous: CHF 34.1M-220.1%
Gross Profit

CHF 461M

Previous: CHF 376M+22.5%

Revenue & EPS history

On · Revenue · Quarterly

CHF 749M

Q2 2025+19.4%vs Q2 2024
Beat estimate in 11 of 14 quarters(79%)
ActualEstimate

Revenue by segment

On · CHF 1.49B total across 4 segments · Q2 2025

  • Shoes
    CHF 705M
  • Wholesale
    CHF 441M
  • Direct-to-consumer
    CHF 308M
  • Apparel
    CHF 36.7M

Forward guidance

On raised full-year 2025 guidance after a record Q2, now expecting net sales growth of at least 31% on a constant-currency basis, or about CHF 2.91 billion at current spot rates, with gross profit margin of 60.5-61.0% and adjusted EBITDA margin of 17.0-17.5%.

Tailwinds

  • Strong global brand momentum across DTC, apparel, and Asia-Pacific
  • Higher profitability targets supported by premium positioning and operational efficiencies

Headwinds

  • Reported net loss and negative adjusted net income in Q2 due to non-operating impacts
  • Wholesale growth lagged DTC at 23.1% reported

Historical earnings impact

How earnings announcements have historically affected this stock's price.

Avg. return before/after earnings

Based on 17 quarterly earnings reports · overlaid with Q2 2025

Historical avgQ2 2025

+6.4%

Avg return

Earnings day

+7.8%

Avg return

5 days after

+10.2%

Avg return

30 days after

59%

10 / 17 earnings

Positive

+41.2%

Q3 2021

Best reaction

-16.6%

Q1 2023

Worst reaction

Earnings price reactions
QuarterReport dateReaction (Day 0)+5 days+30 days
Q4 2026-6.1%+3.3%+5.2%
Q3 2025+18.1%+17.7%+38.6%
Q2 2025+9.0%-0.8%-5.3%
Q1 2025+11.9%+16.7%+8.6%
Q4 2024+5.8%+16.7%+8.6%
Q3 2024+0.0%-1.5%+9.3%
Q2 2024+2.6%+7.6%+24.0%
Q1 2024+18.7%+24.2%+39.8%
Q4 2023-1.0%-1.2%-2.4%
Q3 2023+4.6%+3.9%+15.0%
Q2 2023-12.4%-12.6%-11.4%
Q1 2023-16.6%-20.2%-9.4%
Q4 2022+26.8%+46.8%+47.8%
Q2 2022-1.6%-1.6%+20.9%
Q1 2022-3.8%-2.2%-16.0%
Q4 2021+11.1%+12.3%+1.6%
Q3 2021+41.2%+23.4%-0.9%
Q1 2021
Q4 2020
Q3 2020
Q2 2020
Q1 2020

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