NYSE$ONON
On Holding AG · Q2 2025 earnings
Q2 2025 earnings · · Before market open · Investor relations
Briefing
On Holding posts record Q2 sales up 38% constant currency and raises full-year 2025 guidance
On Holding AG delivered a record second quarter with net sales of CHF 749.2 million, up 32.0% reported and 38.2% on a constant-currency basis. Direct-to-consumer net sales grew 47.2% reported to CHF 308.3 million, lifting DTC mix to a second-quarter high of 41.1%. Gross profit margin expanded to 61.5% from 59.9%, and adjusted EBITDA rose 50.0% to CHF 136.1 million with an adjusted EBITDA margin of 18.2%. Net loss was CHF 40.9 million versus net income of CHF 30.8 million a year ago, reflecting non-operating items, while adjusted net income was a loss of CHF 29.7 million. Asia-Pacific net sales more than doubled on a reported basis. Following the strong quarter, On raised its full-year 2025 outlook to at least 31% constant-currency net sales growth, or about CHF 2.91 billion at current spot rates, with higher gross profit and adjusted EBITDA margin targets.
- Net sales reached CHF 749.2 million, up 32.0% reported and 38.2% constant currency, led by 47.2% DTC growth to CHF 308.3 million.
- Gross profit margin improved to 61.5% and adjusted EBITDA grew 50.0% to CHF 136.1 million, a margin of 18.2%.
- Asia-Pacific net sales surged 101.3% reported to CHF 119.2 million; apparel net sales rose 67.5% to CHF 36.7 million.
- Reported net loss was CHF 40.9 million with basic EPS of CHF (0.12); adjusted diluted EPS was CHF (0.09).
- On raised FY2025 guidance to at least 31% constant-currency sales growth, gross profit margin of 60.5-61.0%, and adjusted EBITDA margin of 17.0-17.5%.
Headline financials
Revenue & EPS history
On · Revenue · Quarterly
CHF 749M
Revenue by segment
On · CHF 1.49B total across 4 segments · Q2 2025
- ShoesCHF 705M—47.3%
- WholesaleCHF 441M—29.6%
- Direct-to-consumerCHF 308M—20.7%
- ApparelCHF 36.7M—2.5%
Forward guidance
On raised full-year 2025 guidance after a record Q2, now expecting net sales growth of at least 31% on a constant-currency basis, or about CHF 2.91 billion at current spot rates, with gross profit margin of 60.5-61.0% and adjusted EBITDA margin of 17.0-17.5%.
Tailwinds
- Strong global brand momentum across DTC, apparel, and Asia-Pacific
- Higher profitability targets supported by premium positioning and operational efficiencies
Headwinds
- Reported net loss and negative adjusted net income in Q2 due to non-operating impacts
- Wholesale growth lagged DTC at 23.1% reported
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 17 quarterly earnings reports · overlaid with Q2 2025
+6.4%
Avg return
Earnings day
+7.8%
Avg return
5 days after
+10.2%
Avg return
30 days after
59%
10 / 17 earnings
Positive
+41.2%
Q3 2021
Best reaction
-16.6%
Q1 2023
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q4 2026 | -6.1% | +3.3% | +5.2% | |
| Q3 2025 | +18.1% | +17.7% | +38.6% | |
| Q2 2025 | +9.0% | -0.8% | -5.3% | |
| Q1 2025 | +11.9% | +16.7% | +8.6% | |
| Q4 2024 | +5.8% | +16.7% | +8.6% | |
| Q3 2024 | +0.0% | -1.5% | +9.3% | |
| Q2 2024 | +2.6% | +7.6% | +24.0% | |
| Q1 2024 | +18.7% | +24.2% | +39.8% | |
| Q4 2023 | -1.0% | -1.2% | -2.4% | |
| Q3 2023 | +4.6% | +3.9% | +15.0% | |
| Q2 2023 | -12.4% | -12.6% | -11.4% | |
| Q1 2023 | -16.6% | -20.2% | -9.4% | |
| Q4 2022 | +26.8% | +46.8% | +47.8% | |
| Q2 2022 | -1.6% | -1.6% | +20.9% | |
| Q1 2022 | -3.8% | -2.2% | -16.0% | |
| Q4 2021 | +11.1% | +12.3% | +1.6% | |
| Q3 2021 | +41.2% | +23.4% | -0.9% | |
| Q1 2021 | — | — | — | |
| Q4 2020 | — | — | — | |
| Q3 2020 | — | — | — | |
| Q2 2020 | — | — | — | |
| Q1 2020 | — | — | — |
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