NYSE$MNSO
MINISO Group Holding Limited · Q1 2027 earnings
Q1 2027 earnings · · Before market open · Investor relations
Briefing
MINISO Group Holding Limited reported strong Q1 2026 results with revenue growth of 28.5% year-over-year.
MINISO Group Holding Limited announced unaudited financial results for the quarter ended March 31, 2026. Revenue reached RMB 5,688.4 million, up 28.5% YoY, driven by store expansion and same-store sales growth in both China and overseas markets. Operating profit surged 114.3% YoY to RMB 1,521.4 million, boosted by investment gains, while adjusted metrics showed solid core business performance.
- Revenue grew 28.5% YoY to RMB 5,688.4 million, exceeding expectations with mid-single digit SSSG.
- MINISO brand revenue up 26.6% to RMB 5,173.4 million; TOP TOY brand up 51.4% to RMB 514.5 million.
- Operating profit increased 114.3% YoY to RMB 1,521.4 million (margin 26.7%); adjusted operating profit (ex-FX) up 14.3%.
- Total stores reached 8,565 as of March 31, 2026, with net additions of 80 in the quarter and strong overseas expansion.
Headline financials
Revenue & EPS history
MINISO · Revenue · Quarterly
¥5.69B
Revenue by segment
MINISO · ¥5.69B total across 2 segments · Q1 2027
- MINISO Brand¥5.17B—91.0%
- TOP TOY Brand¥515M—9.0%
Forward guidance
Management reaffirmed high double-digit full-year revenue growth guidance for 2026, targeting 450-500 net new stores and accelerating international expansion.
Tailwinds
- Strong execution in China with accelerating growth.
- Robust TOP TOY performance.
- Commitment to shareholder returns via dividends and potential buybacks.
Headwinds
- Gross margin contraction due to mix shift.
- Margin pressures noted by analysts.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 16 quarterly earnings reports
+6.2%
Avg return
Earnings day
+6.2%
Avg return
5 days after
+4.8%
Avg return
30 days after
69%
11 / 16 earnings
Positive
+54.7%
Q1 2023
Best reaction
-12.8%
Q1 2022
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q1 2027 | — | — | — | |
| Q3 2026 | -1.9% | +4.6% | -3.6% | |
| Q2 2025 | +5.7% | -6.6% | -4.7% | |
| Q4 2024 | -8.9% | -9.7% | -24.8% | |
| Q3 2024 | +8.2% | +28.0% | +30.1% | |
| Q4 2023 | +14.5% | +11.1% | +23.5% | |
| Q3 2023 | +1.0% | -7.0% | +2.8% | |
| Q2 2023 | +6.8% | +13.6% | +2.6% | |
| Q1 2023 | +54.7% | +38.0% | +61.1% | |
| Q4 2022 | +10.3% | +6.2% | -24.6% | |
| Q3 2022 | +7.9% | +3.6% | +65.2% | |
| Q2 2022 | +4.8% | -1.7% | -6.9% | |
| Q1 2022 | -12.8% | -16.8% | -38.8% | |
| Q4 2021 | -5.4% | +2.9% | +0.2% | |
| Q3 2021 | +3.9% | +9.5% | +0.4% | |
| Q2 2020 | -5.1% | +1.8% | -23.4% | |
| Q1 2020 | +15.1% | +22.1% | +18.1% | |
| Q4 2020 | — | — | — | |
| Q3 2020 | — | — | — | |
| Q2 2019 | — | — | — | |
| Q1 2019 | — | — | — | |
| Q4 2018 | — | — | — |
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