NASDAQ$BILI
Bilibili-ADR · Q4 2025 earnings
Q4 2025 earnings · · Before market open · Investor relations
Briefing
Bilibili reported strong revenue growth and a sharp increase in profitability in the fourth quarter of 2025, driven primarily by advertising growth and improved monetization efficiency.
Bilibili generated $1189900000 in revenue in Q4 2025, up 8% year over year, with net income reaching $73500000 as advertising revenue surged and margins improved. Adjusted profitability nearly doubled year over year while operating leverage improved.
- Revenue increased 8% year over year to $1189900000.
- Advertising revenue surged 27% year over year and became a key growth driver.
- Net income rose to $73500000 with significant margin expansion.
- Daily active users reached 113000000 with higher engagement time.
Headline financials
Revenue & EPS history
Bilibili · Revenue · Quarterly
$1.19B
Revenue by segment
Bilibili · $7.47B total across 4 segments · Q1 2026
- Value-added services$2.91B—39.0%
- Advertising$2.59B—34.7%
- Mobile games$1.52B—20.4%
- IP Derivatives and Others$448M—6.0%
Forward guidance
Management highlighted continued growth opportunities driven by community engagement, advertising expansion, and AI-driven improvements in content creation and monetization.
Tailwinds
- Advertising revenue growth remains strong with improving ad efficiency.
- User engagement continues to rise with higher DAUs and time spent.
- Improved monetization efficiency is driving operating leverage.
- Adjusted profitability expanded significantly year over year.
- Strong balance sheet provides flexibility for future growth.
Headwinds
- Mobile gaming revenue declined due to a tough comparison with a major prior-year launch.
- Content and revenue-sharing costs remain a major expense component.
- Revenue growth remains moderate compared with earlier platform growth years.
- Competition in the online video and entertainment market remains intense.
- Future profitability depends on maintaining advertising growth and user engagement.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 19 quarterly earnings reports · overlaid with Q4 2025
-2.0%
Avg return
Earnings day
-0.8%
Avg return
5 days after
+2.4%
Avg return
30 days after
28%
9 / 32 earnings
Positive
+37.9%
Q3 2022
Best reaction
-24.6%
Q3 2021
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q1 2026 | +2.0% | -12.2% | -12.4% | |
| Q4 2025 | -7.0% | -6.3% | -23.6% | |
| Q3 2025 | -4.8% | -3.6% | -9.5% | |
| Q2 2025 | -6.1% | +1.4% | +0.3% | |
| Q4 2024 | +8.8% | +4.8% | -2.3% | |
| Q3 2024 | -14.0% | -12.9% | -6.9% | |
| Q1 2024 | -11.1% | -0.7% | +32.0% | |
| Q3 2023 | -15.1% | -13.6% | -8.8% | |
| Q2 2023 | -5.7% | -4.2% | -9.4% | |
| Q1 2023 | -2.2% | +1.0% | -3.6% | |
| Q4 2022 | +14.9% | +4.5% | +19.5% | |
| Q3 2022 | +37.9% | +57.6% | +92.9% | |
| Q2 2022 | -18.2% | -21.7% | -34.6% | |
| Q1 2022 | -12.2% | -13.1% | -9.9% | |
| Q4 2021 | -15.6% | -24.7% | -8.4% | |
| Q3 2021 | -24.6% | -22.8% | -43.9% | |
| Q2 2021 | -2.8% | +14.5% | +8.7% | |
| Q1 2021 | +3.2% | +7.6% | +18.6% | |
| Q4 2020 | +2.0% | +11.9% | -24.9% | |
| Q3 2020 | +16.8% | +26.5% | +69.2% | |
| Q2 2020 | -4.0% | +0.5% | -10.2% | |
| Q1 2020 | +14.1% | +7.0% | +33.1% | |
| Q4 2019 | -5.2% | -8.9% | +29.9% | |
| Q3 2019 | -5.9% | -0.7% | +5.9% | |
| Q2 2019 | -5.3% | -4.4% | +1.3% | |
| Q1 2019 | -10.0% | -10.2% | -14.1% | |
| Q4 2017 | -1.7% | -3.1% | -2.1% | |
| Q4 2016 | -1.7% | -3.1% | -2.1% | |
| Q4 2018 | -3.8% | -4.6% | -4.0% | |
| Q3 2018 | +16.2% | +15.0% | +12.3% | |
| Q2 2018 | -4.5% | -7.8% | -17.2% | |
| Q1 2018 | +0.0% | -0.2% | -0.7% | |
| Q3 2017 | — | — | — | |
| Q2 2017 | — | — | — | |
| Q1 2017 | — | — | — | |
| Q3 2016 | — | — | — |
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