NASDAQ$BILI
Bilibili-ADR · Q4 2024 earnings
Q4 2024 earnings · · Before market open · Investor relations
Briefing
Bilibili reported its first quarter of GAAP profitability, driven by strong growth in advertising and mobile games revenue.
Bilibili achieved its first quarter of GAAP profitability in Q4 2024, with total revenue rising by 22% year-over-year. Strong performance in high-margin advertising and mobile gaming segments significantly contributed to revenue growth. Gross profit surged by 68% due to improved monetization efficiency, while adjusted net profit reached $61.9 million.
- Total revenue increased by 22% year-over-year to $1.06 billion.
- Net profit reached $12.2 million, compared to a net loss in the prior year.
- Adjusted net profit improved to $61.9 million from an adjusted net loss last year.
- Gross profit margin increased to 36.1%, up 10 percentage points year-over-year.
Headline financials
Revenue & EPS history
Bilibili · Revenue · Quarterly
$1.06B
Revenue by segment
Bilibili · $7.47B total across 4 segments · Q1 2026
- Value-added services$2.91B—39.0%
- Advertising$2.59B—34.7%
- Mobile games$1.52B—20.4%
- IP Derivatives and Others$448M—6.0%
Forward guidance
Bilibili aims to further enhance profitability through increased monetization efficiency, expansion in high-margin advertising and gaming segments, and leveraging AI-driven content recommendations.
Tailwinds
- Strong growth in advertising and mobile gaming expected to continue.
- Further optimization of monetization strategies to drive profitability.
- Expansion of AI-driven content recommendations for improved engagement.
- User engagement remains high with increasing DAUs and MAUs.
- Improved operational efficiencies expected to sustain cost management.
Headwinds
- Competitive landscape in China's digital entertainment market remains intense.
- Potential regulatory challenges affecting digital advertising and content.
- Cost pressures from content creation and licensing agreements.
- Macroeconomic uncertainties impacting consumer spending trends.
- Fluctuations in foreign exchange rates affecting financial performance.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 19 quarterly earnings reports · overlaid with Q4 2024
-2.0%
Avg return
Earnings day
-0.8%
Avg return
5 days after
+2.4%
Avg return
30 days after
28%
9 / 32 earnings
Positive
+37.9%
Q3 2022
Best reaction
-24.6%
Q3 2021
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q1 2026 | +2.0% | -12.2% | -12.4% | |
| Q4 2025 | -7.0% | -6.3% | -23.6% | |
| Q3 2025 | -4.8% | -3.6% | -9.5% | |
| Q2 2025 | -6.1% | +1.4% | +0.3% | |
| Q4 2024 | +8.8% | +4.8% | -2.3% | |
| Q3 2024 | -14.0% | -12.9% | -6.9% | |
| Q1 2024 | -11.1% | -0.7% | +32.0% | |
| Q3 2023 | -15.1% | -13.6% | -8.8% | |
| Q2 2023 | -5.7% | -4.2% | -9.4% | |
| Q1 2023 | -2.2% | +1.0% | -3.6% | |
| Q4 2022 | +14.9% | +4.5% | +19.5% | |
| Q3 2022 | +37.9% | +57.6% | +92.9% | |
| Q2 2022 | -18.2% | -21.7% | -34.6% | |
| Q1 2022 | -12.2% | -13.1% | -9.9% | |
| Q4 2021 | -15.6% | -24.7% | -8.4% | |
| Q3 2021 | -24.6% | -22.8% | -43.9% | |
| Q2 2021 | -2.8% | +14.5% | +8.7% | |
| Q1 2021 | +3.2% | +7.6% | +18.6% | |
| Q4 2020 | +2.0% | +11.9% | -24.9% | |
| Q3 2020 | +16.8% | +26.5% | +69.2% | |
| Q2 2020 | -4.0% | +0.5% | -10.2% | |
| Q1 2020 | +14.1% | +7.0% | +33.1% | |
| Q4 2019 | -5.2% | -8.9% | +29.9% | |
| Q3 2019 | -5.9% | -0.7% | +5.9% | |
| Q2 2019 | -5.3% | -4.4% | +1.3% | |
| Q1 2019 | -10.0% | -10.2% | -14.1% | |
| Q4 2017 | -1.7% | -3.1% | -2.1% | |
| Q4 2016 | -1.7% | -3.1% | -2.1% | |
| Q4 2018 | -3.8% | -4.6% | -4.0% | |
| Q3 2018 | +16.2% | +15.0% | +12.3% | |
| Q2 2018 | -4.5% | -7.8% | -17.2% | |
| Q1 2018 | +0.0% | -0.2% | -0.7% | |
| Q3 2017 | — | — | — | |
| Q2 2017 | — | — | — | |
| Q1 2017 | — | — | — | |
| Q3 2016 | — | — | — |
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