NYSE$VSCO
Victoria's Secret & Co. · Q2 2025 earnings
Q2 2025 earnings · · Before market open · Investor relations
Briefing
Victoria’s Secret beat sales and adjusted EPS expectations in Q2 2025.
Victoria’s Secret & Co. reported higher-than-expected sales and adjusted earnings for Q2 2025, driven by 4% growth in comparable sales and strong momentum in both physical stores and online channels.
- Revenue reached $1.459 billion, exceeding guidance.
- Adjusted EPS came in at $0.33, more than double the top end of guidance.
- Comparable sales rose 4% year-over-year.
- Operating income was $41 million despite macroeconomic headwinds.
Headline financials
Revenue & EPS history
Victoria's Secret · Revenue · Quarterly
$1.46B
Revenue by segment
Victoria's Secret · $1.35B total across 3 segments · Q1 2025
- Stores – North America$721M—53.3%
- Direct$433M—32.0%
- International$199M—14.7%
Forward guidance
Victoria’s Secret raised full-year 2025 sales guidance but maintained its outlook for adjusted operating income, anticipating ongoing tariff headwinds.
Tailwinds
- Raised FY25 net sales guidance to $6.33B–$6.41B.
- Momentum accelerated in July and into August.
- Product innovation and brand storytelling driving engagement.
- Adjusted operating income for Q2 beat guidance range.
- Inventory and promotional discipline supported margin expansion.
Headwinds
- Operating income declined YoY from $62M to $41M.
- Gross margin pressures remain from tariffs.
- Direct segment revenue declined YoY.
- Adjusted operating income still below prior-year levels.
- Macroeconomic environment remains uncertain.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 20 quarterly earnings reports · overlaid with Q2 2025
-1.0%
Avg return
Earnings day
-4.8%
Avg return
5 days after
-9.7%
Avg return
30 days after
36%
8 / 22 earnings
Positive
+20.7%
Q3 2023
Best reaction
-32.4%
Q4 2023
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q4 2025 | -12.8% | -20.5% | -23.3% | |
| Q3 2025 | +17.0% | +25.1% | +28.4% | |
| Q2 2025 | -0.5% | -1.7% | +15.2% | |
| Q1 2025 | +4.4% | +4.7% | -4.2% | |
| Q1 2027 | -5.5% | -16.1% | -13.8% | |
| Q4 2024 | -8.2% | -26.8% | -23.7% | |
| Q3 2024 | +9.4% | +6.2% | -4.6% | |
| Q2 2024 | -3.1% | -5.1% | +5.3% | |
| Q1 2024 | -5.4% | -18.0% | -22.6% | |
| Q4 2023 | -32.4% | -28.6% | -30.7% | |
| Q3 2023 | +20.7% | +21.7% | +18.9% | |
| Q2 2023 | +7.3% | +10.8% | -6.7% | |
| Q1 2023 | -12.8% | -13.3% | -18.5% | |
| Q4 2022 | -7.2% | -10.0% | -11.4% | |
| Q3 2022 | -5.2% | -4.6% | -21.3% | |
| Q2 2022 | -1.9% | -7.4% | -21.7% | |
| Q1 2022 | +5.2% | -2.7% | -34.5% | |
| Q1 2021 | -2.1% | -4.2% | -5.5% | |
| Q4 2021 | +8.6% | -16.9% | -1.5% | |
| Q3 2021 | +12.2% | +14.1% | -4.1% | |
| Q4 2020 | -5.0% | -4.2% | -18.2% | |
| Q2 2021 | -3.7% | -8.0% | -13.9% | |
| Q2 2020 | — | — | — | |
| Q1 2020 | — | — | — |
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