NYSE$RLX

RLX Technology Inc-ADR · Q2 2025 earnings

Q2 2025 earnings · · Before market open · Investor relations

Briefing

RLX Q2 revenue jumps 40% to RMB880M as non-GAAP operating income surges 148% on international expansion

RLX Technology reported second-quarter 2025 net revenues of RMB880.0 million (US$122.8 million), up 40.3% year over year and 8.9% sequentially, driven by international market expansion. Gross margin improved to 27.5% from 25.2% a year ago on a favorable revenue mix. GAAP income from operations was RMB39.0 million versus a loss of RMB33.3 million in Q2 2024; non-GAAP income from operations surged 148% to RMB116.2 million. GAAP net income was RMB218.5 million and non-GAAP net income RMB291.2 million, benefiting from interest income. The board approved a cash dividend of US$0.01 per ADS payable in September 2025. Total cash and investments were RMB15.5 billion at June 30, 2025.

  • Net revenues RMB880M (+40.3% YoY); gross margin 27.5% vs 25.2% a year ago
  • Non-GAAP income from operations RMB116M (+148% YoY); GAAP net income RMB219M
  • Non-GAAP diluted EPS RMB0.218 per ADS vs RMB0.165 in Q2 2024
  • International expansion driving revenue growth amid global regulatory shifts
  • Cash dividend of US$0.01 per ADS declared; cash and investments RMB15.5B

Headline financials

Total Revenue

¥880M

Previous: ¥77.1M+1040.9%
EPS (adj)

¥0.22

Previous: ¥0.02+847.8%
Non-GAAP income from operations

¥116M

No prior period
Gross margin

27.5%

No prior period
Net Income

¥218M

Previous: ¥18.3M+1096.0%
Operating Income

¥39M

Previous: -¥4.6M+946.5%
Cash & Equivalents

¥15.5B

No prior period

Revenue & EPS history

RLX · Revenue · Quarterly

¥880M

Q2 2025+1,040.9%vs Q2 2024
Beat estimate in 5 of 11 quarters(45%)
ActualEstimate

Historical earnings impact

How earnings announcements have historically affected this stock's price.

Avg. return before/after earnings

Based on 19 quarterly earnings reports · overlaid with Q2 2025

Historical avgQ2 2025

+1.5%

Avg return

Earnings day

+2.8%

Avg return

5 days after

+3.7%

Avg return

30 days after

54%

13 / 24 earnings

Positive

+23.3%

Q4 2022

Best reaction

-47.9%

Q4 2021

Worst reaction

Earnings price reactions
QuarterReport dateReaction (Day 0)+5 days+30 days
Q1 2026-0.9%-1.9%-12.7%
Q4 2025+0.4%+1.3%-7.9%
Q3 2025+10.4%+7.3%+1.3%
Q2 2025+6.8%+7.1%+12.9%
Q1 2025+2.1%+2.6%+10.3%
Q4 2024-3.8%-14.0%-27.7%
Q3 2024+11.7%+11.7%+22.7%
Q2 2024+3.7%+10.5%+1.9%
Q1 2024-7.4%-7.9%-15.3%
Q4 2023-0.5%+8.2%-9.7%
Q3 2023+16.5%+22.0%+32.3%
Q2 2023+4.9%+2.1%+5.6%
Q1 2023-0.4%-3.8%-17.4%
Q4 2022+23.3%+19.2%+31.5%
Q3 2022+8.1%+10.0%+56.9%
Q2 2022-5.7%-14.6%-17.9%
Q1 2022-5.6%-9.6%+17.2%
Q4 2021-47.9%-10.3%-20.1%
Q3 2021-17.4%+7.4%-12.0%
Q2 2021-9.7%+3.1%+13.9%
Q1 2021-8.3%-24.1%-28.9%
Q4 2019+19.3%+14.4%+10.5%
Q4 2018+19.3%+14.4%+10.5%
Q4 2020+16.2%+12.9%+32.0%
Q3 2020
Q2 2020
Q1 2020
Q3 2019

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