NASDAQ$SJ
Scienjoy Holding Corp-A · Q2 2025 earnings
Q2 2025 earnings · · Before market open · Investor relations
Briefing
Scienjoy Q2 2025: revenue $48.7M as gross margin expands to 18.2% despite lower paying users
Scienjoy Holding Corporation reported Q2 2025 revenue of RMB349.0 million ($48.7 million), down from RMB374.8 million a year ago as paying users fell to 165,239 from 189,860 amid competitive pressure in China's live streaming market. Gross profit was RMB63.7 million ($8.9 million) with gross margin improving to 18.2% from 17.3% on higher ARPPU and lower revenue-sharing fees. Income from operations declined to RMB23.3 million ($3.2 million) from RMB28.6 million. Net income was RMB22.7 million ($3.2 million) versus RMB33.4 million, weighed down by a RMB6.8 million fair-value loss on a marketable security investment. Cash and equivalents rose to RMB298.5 million ($41.7 million) from RMB252.5 million at year-end 2024.
- Q2 revenue fell to $48.7M from $51.8M YoY; paying users declined to 165,239 from 189,860
- Gross margin improved to 18.2% from 17.3% on higher ARPPU and lower revenue-sharing fees
- Q2 net income was $3.2M vs $4.7M prior year; fair-value investment loss of $0.9M hurt results
- Operating income decreased to $3.2M from $3.9M; adjusted net income attributable to shareholders $3.5M
- Cash rose to $41.7M at June 30, 2025; AI Vista AIGC community and global expansion remain strategic priorities
Headline financials
Revenue & EPS history
Scienjoy · Revenue · Quarterly
$48.7M
Revenue by segment
Scienjoy · $48.7M total across 3 segments · Q2 2025
- Livestreaming - consumable virtual items$46.8M—96.1%
- Technical services and others$1.3M—2.7%
- Livestreaming - time based virtual items$600K—1.2%
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 19 quarterly earnings reports · overlaid with Q2 2025
-1.6%
Avg return
Earnings day
-1.9%
Avg return
5 days after
-0.8%
Avg return
30 days after
33%
9 / 27 earnings
Positive
+10.5%
Q4 2021
Best reaction
-34.4%
Q2 2022
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q1 2026 | +0.9% | +12.7% | -31.7% | |
| Q2 2025 | -3.7% | -15.5% | -23.8% | |
| Q4 2024 | -1.5% | +6.7% | +16.7% | |
| Q3 2024 | +0.0% | +0.8% | +23.8% | |
| Q2 2024 | -1.6% | -3.5% | -7.6% | |
| Q1 2024 | +2.8% | -5.6% | -8.3% | |
| Q4 2023 | +3.9% | +16.9% | +35.1% | |
| Q3 2023 | +6.7% | +12.2% | +12.6% | |
| Q2 2023 | -7.3% | -10.6% | -0.5% | |
| Q1 2023 | -3.2% | -15.2% | -6.6% | |
| Q4 2022 | -1.8% | +1.8% | +23.0% | |
| Q3 2022 | -1.5% | -4.5% | +7.9% | |
| Q2 2022 | -34.4% | -37.0% | -65.6% | |
| Q1 2022 | +0.0% | +1.5% | +58.5% | |
| Q4 2021 | +10.5% | -0.8% | +19.2% | |
| Q3 2021 | +0.3% | -2.3% | -16.9% | |
| Q2 2021 | +8.6% | +3.2% | -5.8% | |
| Q1 2021 | +8.4% | +7.1% | -11.5% | |
| Q4 2019 | -1.9% | +3.3% | -2.2% | |
| Q4 2018 | -1.9% | +3.3% | -2.2% | |
| Q4 2020 | -13.5% | -10.7% | +11.9% | |
| Q3 2020 | -13.0% | -6.8% | -1.7% | |
| Q2 2020 | -0.6% | -2.2% | -22.5% | |
| Q1 2020 | +0.2% | -5.1% | -26.4% | |
| Q3 2019 | +0.0% | -0.3% | -0.2% | |
| Q2 2019 | -0.3% | -0.1% | +0.6% | |
| Q1 2019 | +0.0% | -0.3% | +2.4% | |
| Q3 2018 | — | — | — | |
| Q2 2018 | — | — | — | |
| Q1 2018 | — | — | — |
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