NASDAQ$NIU
Niu Technologies-ADR · Q2 2025 earnings
Q2 2025 earnings · · Before market open · Investor relations
Briefing
Q2 revenue up 34% to RMB 1.26B as China e-scooter volumes surge 54%
Niu Technologies returned to profitability in Q2 2025 with revenue of RMB 1,255.7 million, up 33.5% year over year, driven by a 36.7% increase in e-scooter unit sales to 350,090. Net income was RMB 5.9 million versus a net loss of RMB 24.9 million in Q2 2024, while adjusted net income reached RMB 13.7 million. China sales dominated with 318,719 units (+53.6% YoY) generating RMB 1,056.9 million, while international volumes fell 35.5% to 31,371 units. Gross margin improved to 20.1% from 17.0% on product mix and cost-reduction initiatives, though higher marketing spend during China's e-commerce peak season lifted operating expenses 38%. Basic EPS per ADS was RMB 0.07 (US$0.01).
- Revenue RMB 1,255.7M (+33.5% YoY); net income RMB 5.9M vs net loss RMB 24.9M prior year
- 350,090 e-scooters sold (+36.7%); China 318,719 units (+53.6%), international 31,371 (-35.5%)
- Gross margin 20.1% vs 17.0%; adjusted net income RMB 13.7M; basic EPS per ADS RMB 0.07
- 4,304 franchised stores in China; selling/marketing spend up 68% on online festival promotions
- Cash and equivalents plus term deposits RMB 1,226.6M as of June 30, 2025
Headline financials
Revenue & EPS history
Niu · Revenue · Quarterly
¥1.26B
Revenue by segment
Niu · ¥1.26B total across 3 segments · Q2 2025
- E-scooter sales — China¥1.06B—84.2%
- E-scooter sales — International¥103M—8.2%
- Accessories, spare parts and services¥95.7M—7.6%
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 20 quarterly earnings reports · overlaid with Q2 2025
-1.9%
Avg return
Earnings day
-1.5%
Avg return
5 days after
-1.5%
Avg return
30 days after
35%
11 / 31 earnings
Positive
+29.0%
Q4 2024
Best reaction
-19.7%
Q4 2026
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q4 2026 | -19.7% | +1.8% | +12.7% | |
| Q3 2025 | -6.5% | -15.2% | -24.4% | |
| Q2 2025 | +2.1% | +32.0% | +7.4% | |
| Q1 2025 | -12.5% | +5.7% | +1.3% | |
| Q4 2024 | +29.0% | +42.3% | +5.9% | |
| Q3 2024 | -8.0% | -7.0% | -13.1% | |
| Q2 2024 | +1.1% | +0.0% | -1.1% | |
| Q1 2024 | -13.4% | -15.9% | -25.5% | |
| Q4 2023 | -1.7% | -5.6% | +15.2% | |
| Q3 2023 | +8.9% | +0.0% | -9.3% | |
| Q2 2023 | -10.6% | -18.0% | -19.9% | |
| Q1 2023 | +8.1% | -2.5% | +0.2% | |
| Q4 2022 | -6.3% | -3.5% | -7.3% | |
| Q3 2022 | -13.9% | -7.4% | +56.4% | |
| Q2 2022 | -7.4% | -15.9% | -29.2% | |
| Q1 2022 | -11.3% | -1.0% | -1.5% | |
| Q4 2021 | -10.6% | -20.0% | -0.9% | |
| Q3 2021 | -15.4% | -17.8% | -33.9% | |
| Q2 2021 | +14.4% | +17.2% | +26.3% | |
| Q1 2021 | +3.4% | +4.2% | +9.5% | |
| Q4 2020 | +14.8% | +24.1% | +8.9% | |
| Q3 2020 | -7.4% | -11.6% | -17.5% | |
| Q2 2020 | -3.3% | -3.1% | -3.5% | |
| Q1 2020 | +17.0% | +11.4% | +43.5% | |
| Q4 2019 | +2.4% | -10.9% | -9.2% | |
| Q3 2019 | -0.3% | +0.6% | -4.0% | |
| Q2 2019 | -6.8% | -14.2% | -6.0% | |
| Q1 2019 | +0.0% | -2.1% | -27.8% | |
| Q4 2017 | -8.0% | -18.1% | -25.8% | |
| Q4 2018 | -3.1% | -3.2% | +41.0% | |
| Q3 2018 | +5.9% | +6.1% | -15.5% | |
| Q2 2018 | — | — | — | |
| Q1 2018 | — | — | — | |
| Q3 2017 | — | — | — | |
| Q2 2017 | — | — | — | |
| Q1 2017 | — | — | — |
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