NASDAQ$BZUN
Baozun Inc-ADR · Q4 2024 earnings
Q4 2024 earnings · · Before market open · Investor relations
Briefing
Baozun reported its Q4 2024 results, showing 7.7% year-over-year revenue growth and significant improvement in profitability metrics.
Baozun delivered a solid performance in Q4 2024 with $410.2 million in revenue, a 7.7% increase compared to last year. Net income turned positive with $20,000, and non-GAAP net income rose to $6.3 million. Operating income reached $10 million, while non-GAAP operating income was $14.2 million, reflecting improved efficiency and cost optimization measures.
- Revenue grew 7.7% YoY to $410.2 million.
- Net income attributable to shareholders turned positive at $20,000.
- Non-GAAP net income improved by 58.9% to $6.3 million.
- Adjusted operating profit for E-Commerce rose 16.3% to $18.8 million.
Headline financials
Revenue & EPS history
Baozun · Revenue · Quarterly
$410M
Forward guidance
Baozun remains confident in sustaining long-term profitability and growth through ongoing efficiency improvements and digital innovation.
Tailwinds
- Continued investment in AI and digital solutions.
- Positive revenue growth in both E-Commerce and Brand Management segments.
- Strong cash position with $399.5 million on hand.
- Adjusted operating profit improvements across segments.
- Increasing number of brand partnerships and omni-channel expansion.
Headwinds
- Exchange rate losses impacted bottom line.
- Ongoing impairment losses on certain investments.
- Operational losses still present in the Brand Management segment.
- Intensified competition in the digital commerce market.
- Macroeconomic factors affecting appliance and electronics sales.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 19 quarterly earnings reports · overlaid with Q4 2024
-2.3%
Avg return
Earnings day
-1.7%
Avg return
5 days after
+2.2%
Avg return
30 days after
37%
15 / 41 earnings
Positive
+21.7%
Q1 2018
Best reaction
-28.0%
Q4 2021
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q1 2025 | -4.7% | — | — | |
| Q4 2024 | -12.6% | -15.7% | -36.1% | |
| Q3 2024 | -8.5% | +0.0% | +20.8% | |
| Q1 2024 | +0.4% | -0.4% | -0.4% | |
| Q4 2023 | -20.1% | +1.9% | -22.7% | |
| Q3 2023 | -5.2% | -12.9% | -13.5% | |
| Q2 2023 | +11.4% | +10.3% | -16.8% | |
| Q1 2023 | -3.5% | -6.8% | -7.1% | |
| Q4 2022 | -4.0% | -12.4% | -16.9% | |
| Q3 2022 | +4.1% | +21.8% | +23.3% | |
| Q2 2022 | -7.0% | +1.2% | -22.1% | |
| Q1 2022 | +17.5% | +14.3% | +42.5% | |
| Q4 2021 | -28.0% | -33.8% | -7.9% | |
| Q3 2021 | -2.0% | -13.2% | -6.7% | |
| Q2 2021 | -11.8% | +6.2% | -4.1% | |
| Q1 2021 | +10.3% | +12.4% | +12.8% | |
| Q4 2020 | -2.7% | -6.0% | -17.3% | |
| Q3 2020 | -10.6% | -7.0% | -17.6% | |
| Q2 2020 | -2.4% | +0.5% | -17.5% | |
| Q1 2020 | +16.4% | +17.7% | +43.6% | |
| Q4 2019 | -3.3% | -6.2% | +17.7% | |
| Q3 2019 | -17.4% | -17.5% | -22.5% | |
| Q2 2019 | -15.6% | -18.1% | -6.5% | |
| Q1 2019 | +4.1% | -0.6% | +31.5% | |
| Q4 2018 | -11.4% | -11.2% | +8.6% | |
| Q3 2018 | +8.1% | +11.3% | -6.3% | |
| Q2 2018 | -8.6% | -3.8% | -9.2% | |
| Q1 2018 | +21.7% | +17.9% | +39.4% | |
| Q4 2017 | +20.0% | +30.2% | +22.7% | |
| Q3 2017 | -18.4% | -15.3% | -12.4% | |
| Q2 2017 | -22.8% | -21.8% | +12.6% | |
| Q1 2017 | +0.8% | +9.2% | -0.2% | |
| Q4 2016 | +3.1% | -3.1% | -0.8% | |
| Q3 2016 | -4.0% | -4.3% | -23.5% | |
| Q2 2016 | -8.3% | -9.0% | +70.1% | |
| Q1 2016 | +3.1% | +5.4% | +20.2% | |
| Q4 2013 | -0.2% | — | — | |
| Q4 2014 | -0.2% | — | — | |
| Q4 2015 | -2.0% | — | — | |
| Q3 2015 | +16.8% | — | — | |
| Q2 2015 | +1.9% | — | — | |
| Q1 2015 | — | — | — | |
| Q3 2014 | — | — | — | |
| Q2 2014 | — | — | — | |
| Q1 2014 | — | — | — |
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