NASDAQ$BZUN
Baozun Inc-ADR · Q4 2024 earnings
Q4 2024 earnings · · Before market open · Investor relations
Briefing
Baozun reported Q4 2024 revenue of CNY 9.42B, a net loss of CNY 138.4M.
For Q4 2024, Baozun reported Revenue was CNY 9.42B, net loss was CNY 138.4M. Management discusses segment trends, liquidity, and outlook in the quarterly filing.
- Revenue CNY 9.42B for Q4 2024.
- Net loss CNY 138.4M.
- MD&A highlights operating priorities, liquidity, and sector risks.
Headline financials
Revenue & EPS history
Baozun · Revenue · Quarterly
¥9.42B
Forward guidance
Outlook reflects China consumption, travel recovery, and regulatory environment.
Tailwinds
- Domestic demand recovery in core segments.
- Cost control and platform diversification.
Headwinds
- Macro and regulatory uncertainty in China.
- FX translation affects reported USD results.
Historical earnings impact
How earnings announcements have historically affected this stock's price.
Avg. return before/after earnings
Based on 19 quarterly earnings reports · overlaid with Q4 2024
-2.3%
Avg return
Earnings day
-1.7%
Avg return
5 days after
+2.4%
Avg return
30 days after
37%
15 / 41 earnings
Positive
+21.7%
Q1 2018
Best reaction
-28.0%
Q4 2021
Worst reaction
| Quarter | Report date | Reaction (Day 0) | +5 days | +30 days |
|---|---|---|---|---|
| Q1 2025 | -4.7% | -2.7% | +9.4% | |
| Q4 2024 | -12.6% | -15.7% | -36.1% | |
| Q3 2024 | -8.5% | +0.0% | +20.8% | |
| Q1 2024 | +0.4% | -0.4% | -0.4% | |
| Q4 2023 | -20.1% | +1.9% | -22.7% | |
| Q3 2023 | -5.2% | -12.9% | -13.5% | |
| Q2 2023 | +11.4% | +10.3% | -16.8% | |
| Q1 2023 | -3.5% | -6.8% | -7.1% | |
| Q4 2022 | -4.0% | -12.4% | -16.9% | |
| Q3 2022 | +4.1% | +21.8% | +23.3% | |
| Q2 2022 | -7.0% | +1.2% | -22.1% | |
| Q1 2022 | +17.5% | +14.3% | +42.5% | |
| Q4 2021 | -28.0% | -33.8% | -7.9% | |
| Q3 2021 | -2.0% | -13.2% | -6.7% | |
| Q2 2021 | -11.8% | +6.2% | -4.1% | |
| Q1 2021 | +10.3% | +12.4% | +12.8% | |
| Q4 2020 | -2.7% | -6.0% | -17.3% | |
| Q3 2020 | -10.6% | -7.0% | -17.6% | |
| Q2 2020 | -2.4% | +0.5% | -17.5% | |
| Q1 2020 | +16.4% | +17.7% | +43.6% | |
| Q4 2019 | -3.3% | -6.2% | +17.7% | |
| Q3 2019 | -17.4% | -17.5% | -22.5% | |
| Q2 2019 | -15.6% | -18.1% | -6.5% | |
| Q1 2019 | +4.1% | -0.6% | +31.5% | |
| Q4 2018 | -11.4% | -11.2% | +8.6% | |
| Q3 2018 | +8.1% | +11.3% | -6.3% | |
| Q2 2018 | -8.6% | -3.8% | -9.2% | |
| Q1 2018 | +21.7% | +17.9% | +39.4% | |
| Q4 2017 | +20.0% | +30.2% | +22.7% | |
| Q3 2017 | -18.4% | -15.3% | -12.4% | |
| Q2 2017 | -22.8% | -21.8% | +12.6% | |
| Q1 2017 | +0.8% | +9.2% | -0.2% | |
| Q4 2016 | +3.1% | -3.1% | -0.8% | |
| Q3 2016 | -4.0% | -4.3% | -23.5% | |
| Q2 2016 | -8.3% | -9.0% | +70.1% | |
| Q1 2016 | +3.1% | +5.4% | +20.2% | |
| Q4 2013 | -0.2% | — | — | |
| Q4 2014 | -0.2% | — | — | |
| Q4 2015 | -2.0% | — | — | |
| Q3 2015 | +16.8% | — | — | |
| Q2 2015 | +1.9% | — | — | |
| Q1 2015 | — | — | — | |
| Q3 2014 | — | — | — | |
| Q2 2014 | — | — | — | |
| Q1 2014 | — | — | — |
Discussion
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